Known for its ability to serve a plethora of needs in the world of food & drink PR, Sauce Communications provides a host of communications services, enabling businesses large and small to secure the very best coverage and reach its optimal readership, with the simple aim of leading the right customers to fantastic services. Sauce boasts agency expertise and ever-increasing dominance in the fields of Public Relations, social media and marketing, with a wealth of contacts and knowledge to boot.
Founded in 2001 in Shepherd’s Bush to lead the field in London food & drink PR, Sauce has worked with a spectrum of high-calibre restaurants including City Social and La Dame de Pic London, personalities from Elizabeth Haigh (Allen) to Glynn Purnell and Ben Tish, and brands ranging from LEON, Arabica Food & Spice and Cabana, to Jimmy’s Farm, Mindful Chef, Cobra Beer, Jude’s ice cream and Billington’s. Offering various services, Sauce tailors each campaign to suit individual client needs.
The driving force behind hospitality PR success stories such as the refurbishment of the restaurant at The Stafford Hotel in St James’s, now known as The Game Bird, and cookbook hits including How to Bake by Paul Hollywood and Spanish Flavours by José Pizarro, nobody knows London food and drink PR like Sauce does.
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What Is Food & Drink PR? Here are just some of the benefits available to those who use the right PR. Being Recognised as an expert: Becoming an authority in your niche will help establish your brand as an expert source of valuable information for both the media and your target audience. You should become a go-to place for free information, and media individuals may even rely on you for input regarding the latest trends. Therefore, it’s important to keep up with evolving food and drink trends and implement these into your Public Relations strategies. You can also use this information to angle stories emerging from your business, ensuring they relate to current agendas Gain Exposure & Enhance Brand Awareness: PR increases a brand’s visibility in the public eye which in turn enhances awareness with both media sources and their audiences. Sharing stories of note and interest from within your business is also a great way to make connections and encourage loyalty with customers. This may involve creating specific press releases in the event of changes such as limited-time offers, special menus created, upcoming events, expansion or even staff changes such as a chef or manager. Sparking attention through the media, a personalised approach will increase the credibility of your business. Build Long Lasting Media Relationships: While PR through press channels will take your company to the masses, it’s important to nurture relationships with key journalists who will make long-lasting connections with your business. Reputation is built from the ground up, meaning it’s important to showcase your expertise to the right people. Word of Mouth Referrals: Social proof has long been heralded by consumers as a great way to preview what they can expect at a food and drink establishment as well as the experience they’re likely to have. This may take the form of reviews from a reliable source or a recommendation from someone in the industry. Public Relations can help enhance the credibility of your business by showcasing why customers should choose you over competitors and what you can offer them. This could be something as simple as only using local suppliers or a special technique your chef uses to prepare a dish. It’s also a way to humanise your business by putting a face to some of the talents behind your team, engaging audiences and encouraging word of mouth referrals. Gain Local Community Support: It’s vital that businesses involve themselves in the local community to gain recognition and support. This can be through various means by promoting events held at your premises, support for a local fundraising campaign and your attendance at events. When taking part in local activities, it’s essential to promote your participation before and after the event, and you may even make contacts while there. How to Find The Right Services It is important to work with a company who provide the following. Top UK Restaurant PR Agency: Contacts: A Personal Approach: The best strategies are born from great relationships being built between agencies and their clients. Therefore, choose an agency who’ll put your needs at the heart of their services, taking the time to get to know your business and brand while offering a one-to-one approach. Innovative: In this fast-paced digital world, agencies must continually adapt their approach to align with current agendas and find ways to help brands stay ahead of the competition. For example, they may be able to look for collaborative partnerships which will be mutually beneficial for both parties or look at the way your business presents itself on each social platform. They should also be aware of trends to create a press strategy which sparks interest with the right people. A creative team will ensure they continually look at your strategies so that they evolve with your business and industry. Adds value: The point of hiring a specialist is so they can use their years of experience and knowledge to impart insightful advice on how to achieve the results you want. Their expertise should be second to none, and they should be a go-to agency for all your needs. Sauce Communications – Our Services Sauce Communications leads the way in creating trailblazing comms campaigns for the hospitalty, travel and lifestyle sectors. We can put together the right package for your communication needs, creating a magic recipe for success. Having launched in 2001, we’ve formed a deep understanding of media agendas across many timeframes and formats with contacts deep-rooted across UK and international industries. We spend every day speaking to and meeting with key figures in both the media and restaurant industry, building relationships to become the ultimate PR resource for communicating food and drink brands to the masses. As an award-winning consultancy, we’ve worked with large, small and famous businesses across industries such as travel, leisure, luxury lifestyle, food, drink and tourism. Why work with us? We take the time to understand your business needs and brand From top London restaurant PR to hotel PR UK services, Sauce provides some of the best PR in the field. Public Relations Services Additional Services: Marketing Creating promotional collateral Social Media Use every social platform, using the best methods Brand Strategy Develop an in-depth understanding of your brand Talent Management Personal appearances Crisis Management Detailed risk assessments of your business Want to Discuss Your Needs? For those looking for food & drink PR London services or any other communication expertise such as top UK hotel PR or London restaurant PR, get in touch with the team at Sauce now.
Carried out strategically and tactically this service will increase visibility, raising awareness of your business. This takes place through developing relationships with media sources who can showcase your company through a variety of channels. Editors, writers and journalists offer a gateway to a wider audience with their readers respecting both their influence and opinion, while linking your brand in with current media agendas in your specific industry. This can be anything from nutrition, restaurants and bars to social media trends and consumer news. Building relationships with key individuals in the media can take your brand to the next level.
Ensure you choose a Public Relations company which specialises in your sector. If you want to access the most effective PR UK services, find team who not only has experience working with a dynamic range of businesses but can help your brand achieve target coverage and reach. Each business will have its own goals and objectives, so a good Public Relations company will understand how their services fit in with the bigger picture, helping you achieve results and steer your business in the right direction.
It may seem obvious, but a great Public Relations company will have an impressive database of contacts which are relevant to your sector. This includes writers, journalists, critics and influencers who can make a positive impact for the good of your business while creating long-term relationships. Take a look at their website for examples of who’ve they’ve worked with and whether they understand your needs. A credible company will have a track record of success and showcase this.
Our innovative strategies are tailored to your business goals.
We plan & deliver campaigns which are of the highest of standards.
Our impressive database includes relevant contacts in your industry.
We strive to form lasting relationships with key press influencers and our clients, taking a consistent approach to continue press relations going forward.
We focus on brand development & achieving strong commercial results.
Our one-to-one approach gives clients an enjoyable, personal experience.
All of our plans are flexible, incorporating an opportunistic approach as current trends and agendas evolve.
Here at Sauce, we work with some of the leading FMCG brands, restaurants, wellness retreats and hotels. We put your business needs at the heart of the strategies we develop with you, creating successful plans aimed at your target audience.
We offer businesses a plethora of support across a wide range of other comms services.
Sauce provides bespoke marketing services, tailored your business requirements.
New business launches
Client engagement (both existing client base & new audiences)
Campaigns for your target market
Market research (through data capture)
Relationship building, collaborations & partnership opportunities
E-marketing
Social expertise
Strategy support
Database management
In a competitive online world, businesses must stay ahead by using social platforms to their advantage. Sauce will work closely with each of their clients to establish their social needs and where the business can benefit from the wealth of opportunities on offer.
Create unique, tailored content for both the right channel and audience
Achieve maximum reach with target audiences
Identify your brand’s online tone of voice
Get social media advertising advice
Access social listening & community management services
Receive in-depth competitor analysis on rival brands
Develop in-house expertise with a dedicated reporting & training team
Achieve your wider business goals with brand strategy services. What Sauce Communications will do:
Understand how your brand fits into the wider picture
Perform competitor analysis
Implement strategies to achieve your objectives
Create measurable results for a great return on your investment
Our Sauce Management team represents personalities and talents in the food and lifestyle industry, offering support for media-based commercial projects while promoting their services. We represent a wealth of individuals and companies including chefs, writers, lifestyle experts and wine experts.
We provide talent management for the following projects, to name a few.
TV
Writing
Publishing
Consultancies
Endorsements
Advertising
Licensing
Protect your reputation with robust processes for emergency and crisis situations in your company with Sauce Communications’ crisis management services.
Our team provides support for:
Scenario planning
Identifying a crisis management team
Assigning roles including spokespeople
Media training
Successful handling techniques