With over twenty years of experience working with some of the leading lifestyle, travel, food and drink brands Sauce has established its name firmly as one of the the leading social media agencies in London, United Kingdom.
This spring, the agency evolved its social media and digital marketing services even further, launching FEED – its new social media and content creation division. This has only served to reaffirm the agency’s position amongst other social agency competitors.
FEED division brings together a group of incredibly talented social media experts, whose mission is to help brands reach their full potential and achieve tangible results through social, be that driving sales, advocacy, brand awareness or site traffic.
At the heart of every successful digital campaign is a clearly defined strategy made up of thumb stopping visuals, a unique brand identity and voice with a compelling story to tell.
Sauce Social Media Marketing & Digital Marketing Case Study – Example Of Work
Take for example Arros QD, the stunning Mediterranean restaurant by Three Michelin Starred Valencian chef Quique Dacosta. With such impressive team credentials and a prime location on London’s Eastcastle Street in Fitzrovia, the opening of Arros QD in the summer of 2019 came with high anticipation and expectations. Ensuring a cohesive and impactful social media presence for the brand was crucial to its overall success.
The Sauce team were appointed in the spring of 2019 to develop a fully integrated social media marketing strategy and online brand identity for Arros QD, London, before implementing the approved plan across all agreed social platforms.
Central to the campaign and strategy was the development of a unique influencer ambassador programme which served to drive high impact exposure and awareness for the restaurant from early pre-launch phase right through to post-launch. As part of this programme, a select group of the top tier London based food, travel and lifestyle influencers were invited to experience Arros QD through a unique & interactive set of experiences i.e. behind the scenes cooking in the kitchen.
Working with such relevant & reputable influencers ensured that all audiences exposed to the brand were of absolute relevance and that the content produced as an outcome of their experiences was highly engaging and shareable. As well as achieving significant social media channel growth, this activity resulted in a spike in traffic to the Arros QD website leading to fully booked soft launch and launch phases. This activity, along with integrated media and marketing tactics, enabled the restaurant to achieve its business targets.
Other tactics which the Sauce social media team adopted during this phase included tactical paid advertising across Facebook and Instagram channels, daily social channel posting at peak times, daily Instagram Stories, takeovers, social listening and 24/7 community management. Engaging with fans online and sharing their experiences with your business ‘in the moment’ via social media is arguably one of the most important tactics towards building a loyal community of brand advocates and customers. Not only are these customers loyal to your business, products and services they will also help spread the word through their own networks (social media and offline).
Arros QD was dubbed one of the hottest restaurant launches of 2019 achieving top tier coverage and reviews from the top food critics and reviewers in the United Kingdom. Coverage highlights included: Eater London, The Evening Standard, Hot Dinners, The Telegraph, London On The Inside and more. Learn more about the importance of social media marketing and media marketing here.
This is just one example of how Sauce social media agency team has helped a business grow, refine and develop a successful social media strategy. The team have engaged social media and media marketing work with a complete variety of new and established brands (in London and the UK) over the last 20 years including; global burger brand Shake Shack, leading sugar brand Billington’s, global hotel group Relais & Chateaux, as well as many leading drinks brands such as, Bowmore Whisky, Cobra Beer, Mirabeau wine and many more.
How social media strategy, social media marketing and paid social can help your business?
There a a number of benefits of working with a specialist social media agency to deliver your social media strategy. These benefits include:
Increasing traffic to your website
Creating engaging and shareable content which ‘captures your audiences imagination and sparks interest’ will encourage customers to visit your website to learn more, or take an action i.e. purchase your product, make a booking, get in touch to find out more. Once they are on your website the key is to provide a seamless user experience, thus increasing site dwell time. If your website uses cookies you can track the data arriving on your site and use this for remarketing campaigns in the future.
Enabling you to reach new, relevant audiences and drive brand exposure
Social media channels provide a brilliant, low cost way to access your target audiences. This can be done organically (through thumb-stopping visuals and videography, 24/7 community management and collaborating with other like-minded brands) or through targeted paid advertising campaigns.
Supporting your internal social media team resource
This is especially important if you are a start up business with a small team. Hiring a specialist social media marketing agency or media agency will free up time, enabling you and your core team to focus on other aspects of the business i.e. finance work, operations, overall business strategy and new product development.
Providing access to the latest social media techniques, practices and platforms
As the best social media agency in London, the Sauce team constantly monitors social trends and news in order to ensure they remain ahead of their competitors. The social media team at Sauce use the best analytics software and monitoring platforms in order to carry out monthly client reporting, competitor and audience analysis as well as social listening. Understanding when your customers are most active online, which channels and content they respond best to enables Sauce agency to tailor the social strategy, content, time & frequency of posting for each client accordingly. This serves to improve overall social media results.
Based in London, Sauce also has established and specialist PR and marketing divisions who provide media marketing, digital marketing and event support. Activating media outreach, media management & digital marketing alongside social media marketing is proven to improve over all results. As a fully integrated communications agency, Sauce has undoubtedly the best services in the industry. Learn more about Sauce, PR and marketing agency services & work here.
Get in touch with Sauce, the best social media marketing agency in London, United Kingdom
Brands of all sizes, identities and stages have contacted Sauce for social media marketing, looking to refine their social media marketing and media marketing strategies. With such a wealth of experience working with some of the best lifestyle, travel, food & drink brands in London, United Kingdom, there is no doubt that Sauce is the right agency choice for you.
Interested to learn more about the work of Sauce and enquire about our social media marketing, media marketing and strategy services? Get in touch today.
