The drinks market is widely known for being incredibly competitive and crowded, meaning that it is even more important for brands to adopt highly focused and impactful social media & digital marketing strategies in order to gain cut through and reach their financial objectives.
With over 20 years experience, Sauce Communications agency has built a reputation as the best social media marketing agency for drinks brands in the UK and internationally. This has been achieved through the social media, marketing and PR campaigns that they have delivered for numerous reputable brands.
A snapshot of Sauce drinks client list to date spans both new and established drinks brands including the award winning Provence rose Mirabeau Wine, Bowmore Whisky, Cobra Beer, Estrella Galicia, Canton Tea, Kusmi Tea and many more.
Sauce uses a fully integrated approach to all campaigns, offering public relations and digital marketing alongside their social media tactics. This fully rounded approach creates high impact campaigns which not only gain significant brand exposure, they also support a brand’s overall financial objectives. Producing tangible results is the single most important consideration for Sauce when developing any campaign strategy and this is what sets them apart from their social media agency competitors.
In the spring of 2020, Sauce launched FEED – their new social media and content creation division formed of a team of highly expert and skilled social media specialists. Led by Lianne Gray, FEED works with all brands as an extension of their internal digital marketing resources, providing full service social media support through a sensitive, creative and hands on approach. Learn more about FEED, how they work and how they can help your business here.
Social Media Client Case Study: Cobra Beer & The Cobra Collective
Sauce has enjoyed working with globally known beer brand Cobra Beer since 2019, providing full service communications support including brand development, social media strategy, community management, paid social media advertising, media advertising, marketing strategy, influencer marketing, content creation, online marketing, events & experience.
Sauce was given a brief to support Cobra driving widespread consumer awareness and to help position the brand as a smooth beer ideal for all food and occasions.
In addition to this, Sauce was also assigned the task to help launch The Cobra Collective an initiative designed to support the businesses and entrepreneurs in the restaurant and hospitality industry through a series of informative masterclasses, videos and seminars. Hosting each event was a member of the Collective panel, formed of a small group of recognised industry personalities including acclaimed chef and MasterChef host Monica Galetti, Beer sommelier Ed Hughes, Cobra Beer CEO Lord Karan Bilimoria, Podcast presenter & content creator Alexandra Dudley, restaurateur Nisha Katona MBE and Michelin-starred chef Andrew Wong.
To start, Sauce social media team began by carrying out in depth competitor and consumer analysis online in order to understand where Cobra stood in the market, who their competitors were, what tactics each competitor was using to reach customers online and how successful these tactics were. The team also explored key target audience behaviours online.
Once these reports were complete, Sauce worked with the internal marketing team to develop a new brand strategy which encompassed a style, tone and content framework. The next stage was to implement a high impact digital campaign, which was led by striking imagery & video content seeded through the Cobra channels.
In order to create more authentic content, Sauce also worked with digital influencers as well as members of The Cobra Collective to produce all online content, This content showed Cobra products being enjoyed with various cuisines and for varying occasions, serving to reinforce the overall positioning – as a beer for all food.
To support the new look content, the team also adopted a 24/7 approach to community management, responding to all customers and engaging with industry leaders, digital influencers and opinion formers. This resulted in a spike in channel followers, impressions and engagements to @cobrabeer as well as a significant rise in website traffic.
Social media advertising was also implemented across Facebook and Instagram platforms in order to reach key target audiences and drive follower growth, site traffic and engagement.
Beyond Social Media: Public Relations
All social activity was supported by a strategic media approach, led by the PR team at Sauce. Their work involved reaching out to agreed top tier journalists in order to secure best coverage and reviews spanning key national, regional, online, print, international, lifestyle, business.
Sauce used a combination of new product launches, seasonal hooks, industry trends and key team spokespeople in order to create a highly tactical approach to media outreach. This resulted in monthly agreed KPIs being met which supported overarching business objectives.
With over 20 years experience, the PR team at Sauce Communications are incredibly well connected with all of the major journalists and critics in the UK and internationally. Learn more about the PR services available here.
More About Sauce: The UK’s Best Social Agency
As well as their social media and PR services, Sauce are also proud out be a dedicated marketing agency, providing both on and offline marketing support for brands spanning drinks, food, hotel, travel, restaurant and lifestyle sectors.
All marketing campaigns carried out by Sauce are totally bespoke, designed to meet the needs of the brand and their business objectives. Marketing services include strategy, copy writing, database management, securing partnerships & collaborations as well as wesbite SEO and PPC. Learn more about how the Marketing team can help your business here.
Whether you are a new business launching into market or an established brand looking to refine and reposition, then Sauce social media agency are right team for you. With experience in handing the social media, PR and marketing for countless drinks businesses, the agency really is the best in the industry.
Learn more about Sauce social media marketing work here and get in touch with the team today.