Sauce Communications has built a reputation as one of the UK’s best social media agencies, having delivered many successful campaigns for both UK and internationally known brands.
Specialising in luxury lifestyle, hotel, travel, food and drink sectors the agency prides itself on adopting a bespoke approach to every client social media campaign and always working to an agreed strategy, whilst remaining nimble, flexible and reactive based on global news & trends ‘in the moment’.
Who Sauce Digital Agency UK Has Worked With: Client Snapshot:
Led by Lianne Gray, the Sauce social media team have experience in handling the social media channels for brands including, Harrods, Jo Malone, Relais & Chateaux, Cobra Beer, Bowmore Whisky, Billington’s, Shake Shack, Big Fernand, and many more. The level and remit of social support provided to each business always varies based on the company’s internal resources and existing social capabilities. This spans from full social media marketing & management all the way through to strategy and consulting. Learn more about our clients here.Read more
Sauce Social Media Marketing Agency UK, Our Services:
Based in London, United Kingdom, Sauce social media agency offers a wide range of services, enabling brands to improve their online social media presence, increase brand awareness and reach new customers, aiding their overall business objectives. A snapshot of Sauce social media services include:
Social Media Strategy:
Whether you are an established global business looking to refine your online social media presence or a start up in the United Kingdom hoping to launch your brand to key target audiences and with maximum media marketing impact online, Sauce social media marketing team are incredibly well versed in developing the best possible social strategy for your company. Sauce carries out in depth competitor, audience & market analysis before developing any social media and digital marketing strategy as well as fully immersing themselves in their world. This takes place through a combination of elements including:
A series of kick off meetings.
Experiencing and testing product.
Following the customer journey first hand.
Once this has been carried out, the team will create an overarching social media strategy, tone and style from which all social media content and activity will be underpinned.
Competitor & Audience Analysis:
Understanding your brand’s competitors and customers are two of the most important steps towards achieving a successful social media marketing campaign. When looking at competitor analysis, this outward facing approach really enables you to understand the tried and tested techniques (both successful and unsuccessful) used by other leading brands in your category and to learn from them when developing your own social media channel activity. It is important to note that Sauce never assumes a ‘one size fits all approach’ ensuring that all client activity is totally new and unique. Carrying out audience analysis is a beneficial way of understanding which social media channels your customers are most active on, which forms of content they respond best to, how they like to engage with brands online and the best time of day to reach them. Sauce uses the latest social media marketing and digital marketing analytics systems in order to generate this data before using this to inform part of the overarching strategy.
Paid Social Media Advertising:
Whether you are trying to reach customers in the United Kingdom or further afield in other countries worldwide, paid social media advertising is a low cost and effective way of reaching new customers online. Sauce is experienced in launching paid advertising campaigns across all social media platforms including, Facebook, Instagram and LinkedIn. The main considerations to agree before launching any paid advertising campaign include:
Deciding your budget
What your main objectives are i.e. increasing brand awareness, sales or website traffic
Who you wish to target
What form(s) of content you plan to use i.e. GIF, photography, short video
Which platforms you wish to launch your ads across
When setting up any paid adverts for clients across social, Sauce always uses split testing in order to assess various content forms and their performance against one another. The most successful tests are continued while those which don’t seem to be converting are paused. Sauce also uses UTM tracking codes with paid adverts in order to track return on investment from each campaign. As the leading digital marketing agency in the United Kingdom, Sauce social media marketing team work with all of their clients in order to deliver the most successful paid advertising campaigns, whatever the budget.
When implementing any social media marketing strategy is is important to understand the importance of content marketing and how customer engagement is significantly increased when using shareable, interesting and informative content in comparison to sales-led content. In the spring of 2020, Sauce agency developed its social media marketing services further by launching FEED – its social media and content creation division. FEED is made up of a talented team of social media marketing experts who understand what great content looks like. As well as having its own department of content creators, the team also work with a number of highly talented freelance designers and videographers in order to create highly engaging, thumb-stopping content. The more engaging your content, the increased likelihood that your target audience will engage, take action (i.e. purchase or visit your website), return again and spread the word about your services amongst their own networks. Working with the right digital influencers such as Instagrammers and Vloggers is another great way of generating authentic and meaningful content as it is proven that audiences engage far better with content which includes a ‘human element’. Sauce social media marketing team are well connected with the best travel, lifestyle, fashion, food & drink influencers in the UK and internationally and work with them to deliver collaborations spanning masterclasses, unique trips, product gifting and behind the scenes experiences (i.e. in the kitchen followed by an intimate meal). Ahead of any influencer collaboration, Sauce will agree content deliverables in order to ensure the best coverage outcomes.
The Result Of Working With The Best Digital Agency In The United Kingdom: Sauce Social Media Marketing Case Studies
Case Study 1: Shake Shack UK
In 2013, Sauce worked with global burger brand Shake Shack to launch the business into the UK market. Through a series of social media marketing tactics, Sauce achieved 20,000 Instagram followers for the brand’s UK platforms in the first 6 months of opening. This was done through a combination of activities including; influencer collaborations, seeding video content online, 24/7 community management, paid advertising and through an incredibly tight content marketing brief. Shake Shack had already established an incredibly loyal following in the US for their existing sites, but in the lead up to launching their first site in London, brand awareness across the United Kingdom was still very limited. By engaging key UK foodies and adopting a strong tone of voice for the brand in the UK, the team were able to grow a highly engaged audiences of Shake Shack fans, which contributed towards the business achieving their targets for the first UK site.
Case Study 2: Relais & Chateaux
Sauce continues to work with Relais & Chateaux, an established collection of individually owned gourmet restaurants, boutique hotels, resorts and villas, supporting with social media marketing management in the United Kingdom. Each of the 29 properties in the United Kingdom are totally unique in their own right, and come with their own history, USPs and stories to tell online. A snapshot of Relais & Chateaux properties in the UK include Lympstone Manor in Devon, Belmond Le Manoir aux Quat’ Saisons in Oxford, Glenapp Castle in Ballantrae Scotland and Pale Hall in Wales.
Sauce contributes towards the global community management for Relais & Chateux social media channels, by creating content to promote the properties based in the United Kingdom. This content is fed into the overall global channel global strategy for the brand and platforms @relaischateaux. In addition to this, Sauce has also delivered a series of successful influencer collaborations, by organising unique experiences for top tier travel & lifestyle influencers including @clerkenwellboyec1, @mylondonfairytales, @whitneys_wonderland and @angela.mugnai. The result of these influencer collaborations has been a rise in brand awareness for Relais & Chateaux in the United Kingdom as well as spikes in traffic (from Instagram and blog platforms) to their global business website www.relaischateaux.com.
How Else Can Sauce Agency Help Your Business?
To compliment and enhance the social media marketing services available, Sauce agency UK also offers a wide range of additional services including:
Media management & Press Outreach:
Being a fully integrated communications agency Sauce also offers PR and marketing services to compliment and enhance their social media marketing expertise. Over the last 20 years, Sauce agency has built a longstanding reputation as the leading lifestyle, hospitality and travel PR agencies in the United Kingdom offering media management, crisis management, press office and experience services. This is due to their experience launching hundreds of successful media campaigns which support their clients individual business objectives and through their tenacity in developing one of the best media databases.
As well as their highly proactive approach to media outreach, Sauce’s reputation means that journalists and reviewers from the UK’s leading media publications contact the team for feature opportunities on a daily basis.
Sauce PR team understand the tactics required to secure top tier target media coverage and are well versed in delivering on agreed KPIs. Media outreach supports social media marketing activity well, providing alternative channels through which to reach your key business target audiences.
Here is just a snapshot of some of the media publications & broadcasters which Sauce is well connected to in the United Kingdom: Evening Standard, The Times, The Telegraph, GQ, Grazia, Mr Porter, Manchester Evening News, Manchester Post, BA Highlife, EasyJet, Conde Nast Traveller, London On The Inside, The Resident, Delicious Magazine, Sainsbury’s Magazine, The Daily Mail, Sunday Brunch, Masterchef, Sky News and many more.
Whether you are a business looking for an expert PR agency to launch a 12 month PR campaign involving monthly creative media campaigns, press & influencer trips, product gifting and brand collaborations, or if you are simply looking for PR support on a short term project basis, Sauce are the team to talk to. Learn more about our PR, media marketing and social media marketing services and get in touch here.
Digital Marketing & Local Marketing:
Being in a digital era, it is of utmost importance for brands to understand which digital marketing techniques are right for their business and how best to utilise these platforms. From email & SMS marketing to database management CRM, PPC, SEO and remarketing, Sauce is well versed in using all forms of digital marketing channels.
In addition to this, some businesses, typically those with a physical store or site, still require more traditional forms of marketing support be that an introduction to consumers based in the immediate area through a series of carefully managed networking events, or the production of branded marketing collateral distributed through various methods offline.
The Sauce Marketing team are the best in the business with over 20 years of experience and have supported a range of clients spanning iconic global brands, responsible businesses and start up companies in the food & drink, hotel, travel, wellness and restaurant sectors. The marketing team work closely with the PR and social media marketing divisions, in order to ensure that all campaigns are fully integrated and that messaging is consistent across channels.
Securing Partnerships & Collaborations For Your Business:
One of the key techniques which Sauce agency UK adopts in order to help their clients reach new audiences is by securing partnerships and collaborations with other brands who share similar target audiences. Using their extensive database of fashion, food, travel, wellness and retail connections, Sauce has introduced their clients to iconic brands including, Thomas Pink, Fortnum & Mason, Malin + Goetz, Bloom & Wild, Diageo and many more. These collaborations have resulted in media-worthy news stories which have gained significant interest from top tier publications (consumer, trade and business), resulting in coverage spikes. Not only do brand partnerships provide a brilliant vehicle for media coverage, they also create highly engaging content for a brands social media and marketing platforms. In addition, they provide an opportunity for your business to be introduced to another relevant audience database i.e. through a cross-promoted competition or Instagram takeover.
Understanding these important tactics, is what gives Sauce the edge as the leading pr, digital marketing agency and social media agency in the UK. Marketing, social media and media communications should always be authentic and relevant to a brand’s identity and Sauce understands how to pair brands together, only suggesting those with a close audience and value synergies.
Experience & Event Management: Sauce Agency UK:
From large scale activation at festivals including Taste of London, Wilderness and British Summer Time Festival, to celeb studded brand launch parties, influencer masterclasses to press trip, and everything in between, Sauce is well equipped to deliver any event or experience for your business. The team use their extensive database of party planners, experiential agencies, celebrity talent managers, caterers and designers to deliver press worthy events.
In order to capture the moment and bring these events and experiences to life online, the social media team at Sauce always partner with the right content creators be that videographer or photographer, to ensure that customers are able to experience and engage with the event through the brand’s social media platforms.
Events can provide businesses with a brilliant opportunity to meet new prospective customers and showcase their business first hand, however it is important that the return on investment is considered for each and every event. Sauce uses events as an opportunity to drive website following and sales as well as growing database numbers and driving business exposure.
This is yet another example of how Sauce agency UK benefits from being a fully integrated agency and having the expertise in house, in order to deliver campaigns which reach customers through a multi-channel 360 degree approach. Learn more about Sauce Experiences here and get in touch.
Crisis Management For Your Business:
Whether you are an established globally known business with a high reputation to maintain or an upcoming talent with rising consumer awareness, Sauce understands the challenges which can be faced with having a presence in the media eye and how the repercussions of a negative review, article or social media post can have a long-lasting impact on your business.
Sauce social media, marketing and media divisions are fully equipped and experienced in handling crisis situations on a local, regional, national and international scale. Should any crisis situations arise, the agency are always on hand to help you resolve and navigate through these, minimising any possible impacts on your business.
These important skills make Sauce the best social media, digital marketing and PR agency in the UK. Learn more about Sauce agency services here.
Media Advertising For Your Business
When used effectively, media advertising can be used to enhance your social media marketing and digital marketing campaigns. The key factors to consider before agreeing any media advertising tactics are:
Does the channel reach my target audience?
Will I see return on my investment?
How will the advert appear and does this fit in with my social media, content marketing and overarching business style?
What message will advertising give on my business?
Is it possible to track success of the advert?
Social media paid advertising across Facebook, Instagram, LinkedIn and YouTube offers an immediate, trackable and low cost method of targeting your core customer audiences. Sauce digital agency uses this form of advertising alongside other effective channels in order to boost results and help achieve the business objectives for each of their clients. Learn more about Sauce services today and get in touch.
Looking to grow your business online? Get in contact with Sauce social media and digital marketing agency.
If you are looking for a highly skilled and expert social media or marketing agency to help your business grow then look no further than Sauce. As well as full social media management, strategy, content creation and community management, Sauce also provides the best marketing and media marketing support making them the best digital agency in the business.
Get in touch for social support and more today.