Bluebird flies into White City

Bluebird White City Artwork

Restaurant and bar with year-round terrace to open at Television Centre, former home of the BBC, this April

April 2018 marks the beginning of the Bluebird Café expansion as the celebrated Chelsea restaurant and café spreads its wings to open at Television Centre White City, one of London’s hottest new developments. Opening out onto a piazza overlooked by the Television Centre’s famous circular core, Bluebird Café White City will be at the heart of the £8 billion regeneration that will open this iconic location to residents, diners and revellers for the first time in its history.

Taking the buzz and familiar charm of the café at the original Bluebird – a Chelsea landmark on the Kings Road for 20 years – this new sister will bring a chic, all-day drinking and dining destination to West London. The first of Bluebird’s planned expansion in London and beyond, the 5000-square-foot space will be a relaxed and stylish destination perfect for everything from power breakfasts to leisurely elevenses, working lunches to afternoon teas. In the evening Bluebird Café will evolve into a restaurant and bar – a place for guests to let their hair down over wine and cocktails or have dinner with friends.

Bluebird Café will incorporate a café, bar and spacious all-year-round terrace. Bluebird Restaurants’ Executive Chef Simon Gregory has created a modern European menu which will be served from 8.00am-11pm daily and feature hero dishes including Nduja crusted yellow fin tuna with grilled onion and green sauce, Butter chicken curry with basmati rice and burnt chilli and Spiced King prawns with yoghurt and pistachio. Seasonal specials will also be highlighted throughout the year, as well as a selection of legendary desserts and classic pastries – savoury and sweet – from award winning Executive Pastry Chef, Roger Pizey.

The café’s interior has been designed by David d’Almada’s Sagrada and incorporates a mix of British styling from the 1960s and modern Bluebird Chelsea glamour. The artwork has been sourced by Fraser Scott and includes works by young British artists as well as designs inspired by Bridget Riley and Celia Birtwell.

Bluebird Restaurants’ Executive Chef, Simon Gregory, says of the opening: ‘I’m incredibly excited to be a part of such an iconic redevelopment – the Television Centre couldn’t be a better home for the first Bluebird Café. We can’t wait to bring the very best of Bluebird’s all- day dining to the West London community’.



Bluebird Chelsea is a London landmark, a gleaming Art Deco icon right on the King’s Road. Made up of a chilled-out Café & Courtyard on the ground floor and a more refined Restaurant & Bar on the first floor, it comes complete with its own Wine Cellar and Food Store too.

D&D London

D&D London is a group of luxury restaurants, bars and hotels based principally in London, but also with venues in Leeds, Paris, New York and Tokyo. Today D&D London owns and operates over 30 restaurants plus an award-winning hotel. D&D has achieved numerous accolades across the group recognising its exceptional food, design, service and sustainability. The group currently holds a Michelin Star at Angler. D&D was also named the Sustainable Large Restaurant Group of the Year 2015 by the Sustainable Restaurant Association.

Television Centre

Television Centre, the former home of the BBC in London, is set to deliver 432 new homes in its first phase, welcoming independent shops and restaurants, including Homeslice, Patty & Bun, Kricket and a second outpost of Bluebird Café. Also set to open in Spring 2018 is a new Soho House members’ club – White City House – alongside an Allis Bar, House Gym, 47-bedroom hotel and an Electric Cinema equipped with three theatres. Three television studios, operated by BBC Studioworks and including the iconic Studio 1, reopened in September 2017, with Television Centre again broadcasting to the world. Grade II-listed features – ranging from the golden Helios statue to the external ‘atomic dots’ and a celebrated mural by John Piper – have all been retained as part of the scheme. A new purpose- built 275,000 sq ft office building at Television Centre will be home to fashion, technology, media and telecom businesses and will be the new headquarters for fashion and homeware retailer The White Company from February 2018.

Television Centre is at the heart of a £10billion regeneration of White City. A thriving neighbourhood with exceptional transport links to the west end and city, home to a new campus for Imperial College University London, an extended Westfield shopping mall (now the biggest in Europe), the creation of up to 2,000 new private homes, 200,000sq.m of new offices and 20,000 new jobs.

For further press enquiries about Bluebird Café White City or D&D London, please contact Sauce Communications: Claudia@saucecommunications.com | 0208 600 3600.