27.04.2012

Enjoy an homage to all things tea at Fortnum & Mason’s new Diamond Jubilee Tea Salon


Fortnum & Mason is delighted to launch the Diamond Jubilee Tea Salon (formerly the St James’s Restaurant) on the fourth floor of the Piccadilly store. The elegant Georgian surroundings, reflective of Fortnum’s origins in the 1700s and designed by David Collins Studio, are an homage to all things tea and a place where this delightful drink will be celebrated all year round.

The world of tea and the name of Fortnum & Mason have been intertwined for over three centuries. From the opening of the Far East to the western trade, to the first harvest of tea grown on English soil, Fortnum’s has sourced, refined and offered this most delicious of bounties to its customers.

The new tea salon is no different and Fortnum’s expert tea-ristas are on hand to make recommendations for adventurous palates from the list of over 150 teas on offer whether that is a single estate tea, a rare tea, blend or tisane. An expansive tea list lies at the heart of what Fortnum & Mason has to offer and all teas tasted in the Diamond Jubilee Tea Salon are available to buy on the shopfloor.

As well as offering a plethora of exciting tea blends and Afternoon Tea, High Tea and Savouries menus, The Diamond Jubilee Tea Salon uses sand timers with different coloured sands to match the tea type (black, green or white) which run out when the tea is brewed. From brewing instructions to different temperature water depending on the blend of tea chosen, the Fortnum’s Tea experience is a treat for tea enthusiasts and connoisseurs alike.

As well as the main restaurant there is also a tea tasting room serving as a place for those passionate about all things tea. This can be hired out for private events for up to 10 people and will be used for the Fortnum & Mason tea events for customers running throughout the year.

Opening times Monday to Saturday 12noon with last bookings at 7pm and Sunday 12noon with last bookings at 6pm. Tea menus start from £38.00.

www.fortnumandmason.com

-ENDS –

For press enquiries please contact Laura or Natalie at Sauce Communications on 0208 600 3600 or laura.u@saucecommunications.com; Natalie@saucecommunications.com

 

NOTES TO EDITORS

About The Diamond Jubilee Tea Salon

  • The Fortnum & Mason Diamond Jubilee Tea Salon is designed by David Collins Studio
  • Opening times Monday to Saturday 12noon with last bookings at 7pm and Sunday 12noon with last bookings at 6pm
  • Tea menus start from £38.00
  • Alcohol may only be served after 11am and then only with a meal. Please use mobile phones discreetly. Dress code is elegant
  • For reservations please call 0845 602 5694 or email restaurants@fortnumandmason.co.uk  Monday to Saturday 9am to 6pm
  • Fortnum & Mason caters for all dietary requirements including vegan, egg-free, gluten free and vegetarian
  • As well as the main restaurant there is also a tea tasting room serving as a place for those passionate about all things tea. This can be hired out for private events for up to 10 people and will be used for the Fortnum & Mason tea events for customers running throughout the year.  The Drawing Room is also available for private hire from Monday to Thursday.

 

Fortnum & Mason and Tea

  • Today Fortnum & Mason hold the royal warrant for the Queen for grocers and provisions merchant and as tea merchant and grocers to Prince of Wales
  • A few of Fortnum’s teas have been created uniquely for members of the royal household.
    • The Royal Blend Tea was developed for King Edward VII,
    • the Queen Anne blend was created in 1907 on Fortnum’s 200th anniversary to commemorate the reigning monarch at the time of the company’s formation
    • A request from Buckingham Palace resulted in Fortnum’s Smoky Earl Grey Blend.
    • A special Kenyan sourced tea was created for the Royal Wedding and the new Jubilee tea has been created for the Her Majesty the Queen’s Diamond Jubilee taking place in 2012.

 

About Diamond Jubilee Tea Salon Head Chef Jane Smyth

  • Jane Smyth, the head chef at the Diamond Jubilee Tea Salon and Fortnum’s first female head chef, has a strong emphasis on the best of British Baking.
  • Jane has been instrumental in creating the new Diamond Jubilee Tea Salon menus. Her favourite Afternoon Tea offering is the Battenberg Cake, a light sponge cake created in honour of the marriage of Queen Victoria’s granddaughter to Prince Louis of Battenberg.