First-of-its-kind immersive cocktail concept, GENUINE Liquorette, to open in London

GENUINE Liquorette

GENUINE Liquorette, a New York inspired bar offering a unique craft cocktail experience, will open in Fitzrovia this September. Set inside a converted Victorian pub on Rathbone Place, GENUINE Liquorette will offer an array of signature experiences aimed at breaking traditional cocktail norms by handing an element of control over to its guests – whether they’re creating their own cocktails to take home or partaking in cocktail masterclasses that grant them the privilege to tend the bar whenever they wish.

Designed by AvroKO, the space draws inspiration from New York City street-corner bodegas. An innovative hybrid of bar and shop overseen by General Manager Matthew Roberts and Bar Manager Elliot Davies, a full-service liquor store will allow guests to create on-demand, custom-bottled cocktails with the guidance of an expert bar team. Featuring fresh ingredients, guests will have the ability to build and enjoy the bespoke cocktails on premises or via GENUINE Liquorette’s website for delivery or takeaway. Meanwhile, immersive bar areas tucked away in the ‘stockrooms’ beyond will offer an array of experiences including an ‘All Stars’ lineup of exclusive cocktails from well-known mixologists, to Liquorette’s ‘Cha-Chunker’ cocktails – a novel invention that uses

GENUINE Liquorette aims to revolutionise and disrupt the London bar scene; a first-of-its-kind custom cocktail experience set to break the barrier between bartender and guest.

More details to be revealed in due course.

Notes to Editors

GENUINE Liquorette

widen the hole of any canned drink so that a miniature bottle of alcohol can then be inverted, resulting a machine with a metal point to in a captivating twist on the classic spirit and mix.

Address: 6 Rathbone Place Fitzrovia

Instagram: @genuineliquoretteldn Website: www.liquorette.co.uk

Hours of operation: Monday-Thursday: 12:00 – 23:30 Friday-Saturday: 12:00 – 00:00 Sunday: 12:00 – 22:50

For more information about GENUINE Liquorette, please contact Sauce Communications: Natasha Goldsmith natasha@saucecommunications.com | 0208 600 3600