When developing the right marketing strategy for your business, it’s important to connect with the right people, either to engage your target customers directly or with those who can help your brand reach a wider audience. If you’re a new FMCG concept, restaurant, bar, chef, café or any other establishment, PR is a key part of success. A strategic comms campaign will help enhance your credibility and brand awareness through various sources rather than paid advertising. It aims to make a long-term impact on your business success.

The Importance of Public Relations
There are a plethora of benefits to those who plan and execute strategies designed around their business objectives. Personalising your business, public relations helps your target audience become familiar with your business through a variety of media channels.
Providing a gateway to take your business to the masses, editors, bloggers, writers, journalists and other key individuals in the media can use their influence and opinion to attract more attention to your business. It’s important to build long-term relationships with these contacts to enhance your exposure.

Brand Awareness:
In the world of food and drink, it’s important to increase your credibility while creating exposure for your business through appropriate media outlets. Enhancing awareness with the right audiences can create its own merits, including word of mouth opportunities and a loyal customer base. Exposure and engagement can be increased by sharing your knowledge and information about your business. This includes press releases about news from your restaurant which may be of interest to both the media and their audiences. It could be a change as simple as a new menu or a limited-time offer, and you can even utilise UK restaurant public relations if you have a new chef working with you. The best storytelling will spark interest in your business.

Unique Selling Points:
Sauce will strive to humanise your company, showcasing the faces behind the business and increasing your company’s exposure in the industry. It’s also an opportunity for your USPs to be highlighted by reliable media sources, providing proof as to why customers should visit your establishment over your competitors. Perhaps you only use ingredients from local sources, you’ve got a special drinks menu, or maybe there’s a careers programme for those wanting to get into the industry. Public relations through the right channels will increase awareness of why people should be engaging with your business and the benefits they’ll receive from doing so.

Long-term Relationships:
It’s vital to build relationships with not only your target audience but those who can increase exposure for your business. This can take your business to the attention of a new audience as well as increase your visibility in the relevant industries. While your public relations campaigns should be designed with your ideal customers in mind, they should also grab the interest of those in the media world who will respect your expertise and use it to promote relevant stories to their own readership. This is true across all industries, including UK hotel PR.

Community Involvement:
Involvement in the community is a fantastic opportunity to gain further exposure while becoming a real part of the local area your business is based within. This includes attending events in which you can showcase your brand, hosting activities at your own venue and supporting local causes or fundraising campaigns. If participating in an event, the best London restaurant public relations will promote your attendance both before and after, letting people know where you’ll be, while showcasing the success of the day and what went on.

Showcase Expertise:
PR is the chance to use your industry knowledge to your advantage. By communicating your expertise to the right sources, public relations will allow you to become a reliable source for subjects of interest in your industry. Media sources may even choose to contact you for your input on various developments or news items, using you as an expert voice for subjects they report on in the sector. You can also use digital and industry trends to angle stories about your own establishment, understanding current agendas to attract interest in your brand and what you have to say.

Find the Best Food and Drink PR London
If looking for top London restaurant PR, Sauce Communications will provide you with the complete package for your needs. We’re a full-service PR company, having formed in 2001 and establishing ourselves as one of the leading public relations companies in the capital. We’ve worked with a wealth of companies across the food and drink industry, lifting the profiles of pubs, restaurant, bars, hotels and chefs, using our large database of writers and journalists.
Using our decades of industry experience, we’ll become an important extension of your brand and team, putting the right strategies in place to achieve your business goals. Our expertise allows us to build the right package for your brand including options for marketing, public relations, brand strategy, talent management, crisis management and digital marketing services. From large, well-known chains to smaller, niche businesses, we ensure your brand receives the best coverage. Areas we specialise in include tourism, travel, leisure, luxury lifestyle and food & drink, ensuring we provide expertise for hospitality PR, London hotel PR and London restaurant PR.

Why Choose Our Restaurant and Food PR Services?
Sauce will take the time to establish your business objectives and communication needs. Our successful plans are aimed at your target customer base, using our years of knowledge to your advantage.
Our talented team has a deep understanding of media agendas across a spectrum of formats and timeframes, with a wealth of connections to key figures in the UK media and London restaurant scene. Our contacts cover everything from consumer news, restaurants, bars, digital marketing and the latest trends. From online blogs to newspapers and glossy magazines, we know the people who can have a positive impact on your brand’s success.

What do our PR agency services entail?
• Understanding your brand & its goals
• Planning & implementing high-quality Public Relations campaigns
• Innovative strategies to help you stay ahead of the competition
• Coordinating contacts in our database
• Strong commercial results & brand development
• A personal, one-to-one approach
• Flexible strategies which adapt to changing media agendas
• Long-term relationships for a consistent approach
Our hard-working team of 30 ensure they’re continually building relationships with the media, striving to become the capital’s go-to resource for communicating food and drink brands to a wider audience than ever before.

Our Clients:
Since our launch, we’ve worked with some of the biggest names in the sector, forming an eclectic client base of individuals and businesses. From small local businesses to Michelin star restaurants, we’ve helped 150 successful launches across the country as well as working with countless businesses to raise their profile through media outlets. Whatever the size of your company, our aim is to ensure you get the coverage to reach the maximum readership possible.
Our second-to-none services have created successful partnerships with a wealth of bars, restaurants and pubs, with clients (present and former) including Jason Atherton’s Social Company restaurant group, Shake Shack, All Star Lanes, D&D London’s restaurant portfolio and the Big Easy restaurant group. Forming part of our Hotel PR London services, Sauce also provides Public Relations for those within the hotel & travel sector. We’ve worked with names such as Hotel Café Royal (London), The Goring, the Tulse Hill Hotel and Four Seasons Hotel London at Ten Trinity Square.

Such a dynamic range of establishments has secured Sauce Communications’ position as the must-have restaurant and hotel PR UK.

Accessing Our Complete Marketing Services:
Our range of communication services don’t just cover PR. We’re proud to provide the highest standards of online expertise, strategy, crisis management, talent management and complete marketing services.

Social Media Services
If businesses want to achieve maximum reach with their target audience, it’s vital to create unique content across all platforms. Our agency works closely with to tailor content to the right tone of voice for each of our clients. We create appropriate content for a full spectrum of channels and readers. We also conduct detailed competitor analysis to stay ahead of the game and ensure you outplay your rival brands. We’ll use our experience to provide expert advice on paid advertising, working as an extended part of your company if you require social listening and community management services. If you need in-house training, a dedicated training and reporting team can help you develop this.

Brand Management:
Our experts will take the time to learn about your business and gain an in-depth understanding of your business. This allows them to work with you to create the right strategies for your wider business objectives, achieving fantastic results and returns for our clients. Competitor analysis and detailed planning also form part of this outstanding service.

Crisis Management:
In emergency situations, a crisis in the business world requires the correct internal response. We provide support and training in crisis management, helping businesses create robust strategies to handle any situation. Our experts will support you to create key risk assessments for your business, identify your crisis management team, perform media training and plan for different scenarios which may occur. Roles can also be assigned, including spokespeople for your company. Such processes ensure any crisis will be appropriately and successfully handled.

Talent Management:
Our Sauce Management team are proud to represent some fantastic personalities and names in the food and drink world, supporting these talents with their commercial media projects and promoting their services to the right people. This includes TV, writing, personal appearances, endorsements, publishing, consultancy, advertising and licensing support. Our management services have helped a wealth of individuals and brands over the years, including numerous wine experts, chefs and food writers.

Complete Marketing:
Whether you’re a new business planning its launch or an established business in need of a promotional boost, our agency will tailor our complete marketing packages to your requirements. We create strategies around not only your current audience, but also potential customers too which is particularly beneficial if trying to reach a wider market. Services on offer include relationship building, collaborations, data capture and market research, e-marketing, creating promotional collateral and social media expertise. We also provide support for all marketing strategies, partnership opportunities and database management.