Award winning food marketing agency Sauce Communications has been delivering trail blazing campaigns for the past twenty years, enabling brands in the food and drink space to achieve their business objectives and connect with their key target audiences in the most impactful way.
Sauce Marketing Agency – Food Marketing Credentials:
In 2016, Sauce marketing agency was awarded Digital Marketing Campaign of the Year by The Caterer, for their work launching a successful digital campaign for global food burger brand Shake Shack. Through a series of tactical social, PR and marketing activities, Sauce launched The Major Oak burger – a limited-time burger collaboration with acclaimed chef Sat Bains, to Shake Shack UK customers. All 500 burgers sold out across all locations in one day and the brand achieved 2 million online impressions, leading to a huge spike in website traffic. Just one example of how Sauce has helped their clients achieve their goals, earning status as one of the leading food marketing agencies in the UK.
Industry Insight: How Sauce Agency Works
The food sector is hugely competitive and constantly evolving in line with social, economical and environmental factors. From the rise in plant based eating and online food delivery to the movement away from traditional ‘fine dining’ to more fine casual concepts, Sauce food marketing agency remains on top of the latest news and trends.
Choosing To Work With The Right Marketing Agency & Food PR Company
In order to cut through the competition, Sauce flexes their creative muscles in order to build and implement food marketing campaigns which not only respond to market shifts, they are focussed on driving tangible financial results for clients.
Who Sauce Work With: Client Snapshot
Over the last twenty years, Sauce food marketing agency has enjoyed working with a spectrum of food & drink brands, including leading ice cream brands Jude’s ice cream and Remeo Gelato, leaders in the drinks market Cobra Beer, Mirabeau Wine and Bowmore Whiskey, trail blazing healthy food delivery box company Mindful Chef, pioneering starts ups including Mighty Bee and Jimini’s and many more.
As well as working across marketing for food and drink businesses, Sauce agency has established their reputation as leaders for delivering successful marketing campaigns for London and the UK’s latest restaurants (both induvial concepts and groups), bars, cookbooks, hotels and travel businesses. Clients to date include; fast casual group LEON, London restaurant group D&D London, Jason Atherton’s Social Company, Michelin-Starred Aquavit London, Siren at The Goring, global burger brand Shake Shack, Muse by acclaimed chef Tom Aikens and many more.
The Recipe For Food Marketing Success
As a fully integrated agency, the Sauce team use a tried and tested mix of the latest specialist services in order to create unique brand campaigns. These services include; Public Relations, Marketing, Social, Experience & Event Management, Talent Management and access to their International Network Sauce Global.
More About Each Service:
Public Relations at Sauce Agency
All successful marketing & communications strategies include an element of media outreach, be that securing coverage in top tier press titles or collaborating with a leading digital influencer to create meaningful content, promoted through their highly engaged audiences. The key to securing an on-going stream of relevant, high impact coverage lies in having the access to the right journalist contacts in the industry, and in knowing which stories will excite the media. Sauce excels in both of these areas, with the best contact book in the business and with an in depth understanding of the market. Press trip, recipe feature, critic review, large scale experiential stunt, gift guide inclusion or digital influencer masterclass, Sauce PR will advise on the best channels and tactics to achieve your business goals. Learn more.
Over the past twenty years food marketers have adapted their methods for reaching customers (both new and existing) in line with changing digital marketing platforms and Sauce Marketing is no different.
The Sauce Marketing team start all new campaigns by looking at the overall strategy for any given food or drink brand well as carrying out research to understand who their key target audiences are, how they interact with businesses (both on and offline) and which channels they use to engage with brands. Once this initial strategy and research has been carried out, the team will implement monthly tactics in order to achieve set KPIs.
Food Marketing services offered at Sauce include: implementing marketing strategy, database management, digital marketing, website SEO & PPC, content creation, collateral and design, local marketing, securing brand collaborations, design and much more. Follow this link to learn more about the work of the Sauce Marketing division and get in touch here.
As another hugely powerful marketing platform for food and drink businesses, Sauce has invested many years developing and refining their social services. Spring 2020 saw the launch of FEED – Sauce’s social and content creation division made up of a hugely talented team of experts. Using the latest social platforms, the FEED team are leading the way in social for food businesses, creating thumb stopping channels through stunning photography & design, building loyal customers through 24/7 community management, developing brand advocates by working with only the most authentic digital influencers, and creating trackable paid social adverts. This winning combination has been seen to drive significant website traffic, sales and increased brand awareness. Learn more about the work of FEED here and get in touch today.
Experience & Event Management
Influencer masterclass, ticketed customer event, new food brand launch party, press stunt, industry party or press trip, Sauce has delivered hundreds of successful events over the last twenty years, each ranging hugely in size, objective and format. Events and other forms of traditional marketing can be a great way to connect with your audiences in person, gaining valuable feedback, achieving sales and garnering data. From the event collateral design, to guest list management, logistics and securing VIPs, Sauce has the best team and network in the industry to ensure that any food event, big or small, is a huge success and drives results. Learn more.
Talent Management: Food PR agency
Another aspect of food marketing, Sauce agency also has a sister company Sauce Management who is responsible for raising the profile for personalities and brands in the food industry, through paid opportunities. From securing book deals to broadcast opportunities for clients, Sauce Management can help any food brand or personality reach their potential. Learn more about Sauce Management work here and get in touch with Martine Carter today.
Giving another edge as the leading food marketing and PR company, Sauce also has a global travel division. Working with the hottest design hotel clients and travel brands and liaising daily with the leading travel press in the industry, Sauce can help you connect your brand to customers globally. Learn more about Sauce Global network here and get in touch today.
Get In Touch: Sauce PR, Social, Design & Food Marketing Agency