Food PR Agency

Experience, connectivity, insight, expertise and creativity – these are the main ingredients which make Sauce one of the leading food PR & creative lifestyle communications in the UK.

Co-Founders Jo Barnes & Nicky Hancock first established the agency over 20 years ago and since then have continued to grow and refine their services alongside their team of highly skilled PR, Marketing, Social Media & Talent Management specialists. To date, the Sauce team have worked with some of the leading restaurants, food, drink and lifestyle brands.

Sauce offers a fully integrated approach to food, drink and lifestyle PR utilising all relevant communication channels for each client. This approach allows them to reach target audiences in the most effective way, delivering high impact and tailored campaigns for each and every brand.

Understanding Restaurant PR & Hospitality PR: How Sauce Can Help

Known as the top restaurant PR London, clients of Sauce benefit from the agency’s fantastic database of contacts spanning journalists, critics, chefs, restaurateurs, area landlords, investors and food influencers. Having such an extensive network base, means that they are constantly abreast of the latest trends, feature opportunities and new openings. Sauce takes a strategic approach to how they offer PR for restaurants, agreeing an overarching Scope of Work with tactical monthly activity upon commencement of any public relations campaigns, as well as setting KPI’s in order to show return on investment.

The restaurant, bar and hospitality industry across London and the UK is incredibly crowded meaning that brands must use as much clout both on and offline, in order to remain at the forefront of their target customers minds. Using tactical PR activities Sauce has helped many restaurants, both new and established, grow their audience base and reach their business objectives. To support media outreach, the team also offer strategic local & digital marketing as well as social media support for restaurants. From networking events with local corporates & PA’s to intimate Instagammer dinners, chef takeovers on Instagram to newsletter campaigns, Sauce provide all the services required of any restaurant, pub or bar.

A snapshot of Sauce restaurant clients to date include: LEON, Rick Stein Restaurants, The Grill at London’s iconic Dorchester hotel, The Savoy hotel’s F&B outlets, The Game Bird at The Stafford London, Arros QD, D&D London, Jason Atherton’s Social Company, Muse by Tom Aikens, Michael Caines, Claude Bosi at Bibendum, Restaurant Sat Bains and many more.

Food and Drink PR

As well as providing support for restaurants the agency continues to work with some of the UKs leading food and drink brands, as well as wellness and lifestyle businesses including, Mindful Chef – the UK’s healthy recipe box delivery company, Jude’s Ice Cream, Billington’s, Bowmore Whiskey, Petersham Nurseries, Yeotown, TRIP Drinks, Estrella Galicia and Mirabeau en Provence.

The agency always works as an extension of every brands internal comms team and provides full 360 support, be it brand development, strategy, full social media management, database communications, advertising, events or media outreach.

Sauce’s overarching mission for each and every brand client is always to drive sales and help support financial objectives, making their approach highly quantitative and analytical.

Other Services

Talent Management

Headed up by Martine Carter, Sauce Management runs as an extension to the Sauce agency offering, providing talent management & development services. From securing paid broadcast opportunities and book agreements to securing paid sponsorship deals, Martine flex leverages her extensive network of contacts daily, in order to achieve tangible results. Sauce Management has grown widespread consumer awareness for many well known personalities in the hospitality industry including Glynn Purnell, Sat Bains, Tom Aikens, Jason Atherton, Lisa Goodwin-Allen, Pip Lacey and many more.

Social Media

FEED – The social media division & content creation division at Sauce is made up of a skilled team of specialists with a passion for food and drink, wellness, restaurants, travel and lifestyle. Alive to your world, the team create bespoke, memorable and highly impactful digital strategies to support the wider financial goals and ambitions for any brand client. All activity carried out by the division compliments and enhances any media relations activity.


Clients of Sauce also benefit from the extensive marketing services available. Whether you are a food and drink brand launching a new product, an established restaurant group looking to drive sales and refine your online communications or a start up wellness concept launching into the market, the team provide full service on and offline marketing services including strategy, brand development, database management, event delivery, copy writing, SEO, PPC and much more.

Get In Touch With Industry Leaders Sauce – For Food Drink PR, Media Outreach & Communications

As one of the leading drink PR food PR agencies in the industry, Sauce truly are the right agency partner for any brand big or small. Working with brands in London, the UK and internationally they are incredibly well connected and on the pulse of all the latest food drink, hospitality, wellness and travel news.

Contact our London office today for more information about their Public Relations services and more.