With over 20 years experience, Sauce Communications has established itself as one of the leading hotel social media, marketing and PR agencies both in the UK and internationally.
The measure of any good social media agency can be seen in the brands choosing to engage their services. From globally recognised groups & resorts and the latest wellness retreats to independent luxury boutique hotels and tourism bodies, Sauce delivers head turning social media campaigns which captivate key audiences, drive sales and grow awareness for each respective client.
A snapshot of Sauce hotel & travel clients to date include:
– Relais & Chateaux – a collection of gourmet restaurants, boutique hotels, resorts and villas.
– Lympstone Manor – luxury hotel by Michael Caines in Devon.
– The Biltmore – part of Hilton’s LXR Hotels & Resorts, located in London’s prestigious Mayfair.
– Naumi Hotels – luxury hotel group with properties in New Zealand, Sydney and Singapore.
– Yeotown – luxury wellness retreat in Devon.
– Walk Japan – pioneers of small group guided tours and walks in Japan.
Staying On The Pulse of Social & Digital Marketing Trends
The digital space is constantly evolving with new channels and platforms, providing brands an invaluable shop window, open 24/7, through which they can reach key target audiences. In order to stay ahead of their peers and maintain their reputation as leaders, Sauce follows the latest social media marketing trends and news in order to refine, evolve and improve their services wherever possible.
Sauce social media team are well versed in creating and adapting content to suit all social channels spanning Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest and more.
In the spring of 2020, Sauce launched their new social media marketing and content creation division – FEED – formed of a highly specialist team of experts with know-how and prowess across social media strategy, community management, analytics, reporting, paid social media advertising, influencer marketing and content creation.
The key foundation to social media marketing success lies in a strong social media & digital marketing strategy. Once this is in place brands can use their social media platforms be it Facebook, Instagram, Twitter, LinkedIn or YouTube to reach and connect with their customers. With hotels and travel destinations being so visually impactful, brands can use striking imagery and video content to captivate their target audiences.
Every hotel, resort, tourism body or wellness retreat has its own unique style and identity and Sauce understands that content must be adapted to suit the brands overall ‘look’. The Sauce social team use a mix of their internal content creators, freelance videographers as well as working with digital influencers on client collaborations, in order to create thumb stopping social media content for each brand. Once content is produced, the tone of each post must also be carefully considered ensuring that it resonates with the brand’s values and overarching social media strategy.
Equally as important as the content posted across social media channels, is the level of customer engagement online. Sauce social media marketing division become the eyes and ears of their clients social channels taking a 24/7 approach to community management. Whether a customer has posted a review on Facebook, commented and shared a tweet, requested help to book through Instagram Direct Message, Sauce endeavours to respond to each and every customer interaction in the fastest time possible. This is another reason why Sauce is known as the go-to social media marketing agency in the UK and internationally for hotels and travel brands.
Beyond Social Help. Marketing & More…
In addition to social media management, Sauce also offers digital marketing & PR support for hotels and travel brands including media strategy, media outreach and journalist liaison, management, database management, website SEO & PPC, remarketing, copy writing and brand introductions.
How Sauce Can Help Your Business Grow
Sauce understands how to use social media to grow your customer base and drive sales. If you are a brand in the travel industry looking for full service hotel marketing, PR and social media, get in touch with the team today to learn more.