When implementing PR strategies, outsourcing PR is a smart move for many businesses. The resources, contacts and scale of brand strategy which PR agencies bring to the table is something most businesses would struggle to achieve in-house without putting time and investment into a large PR team. Choosing an agency who specialise in PR as their core service is the best way to get the most out of your strategies, opening up doors to endless opportunities for taking your brand to the masses. Leading food & drink PR UK uses media connections, including with editors, publishers, journalists and social influencers to raise a business’ profile with their own readership.

10 Reasons to Choose London Restaurant PR

1.     Increase Visibility

London food & drink PR is a great way for the public, media and other industry figures to familiarise themselves with a restaurant. It’s hard to engage with a business if nobody knows it exists, so increasing visibility through influential media outlets is a great way to get a restaurant’s name further into the public forum. This can be done using a variety of media platforms which are appropriate for the brand.

2.     Steer Brand Direction

When looking at a restaurant and its brand, businesses need to plan where they want to go with their PR and how a brand fits in with overall business goals. Once short and long-term objectives have been established, PR strategies can be put in place. This includes creating a positive image of your restaurant. Another key benefit of UK food & drink PR is that the stories emerging from a restaurant can be angled and repackaged across various formats to give them a longer lifespan, creating maximum coverage from one news item.

3.     Outshine Competitors

The best London restaurant PR will naturally help a business promote all the aspects which make them unique as a brand. This could sway target customers to visit their establishment over a competitor. It’s important to know your USPs (unique selling points) and convey these in the best way. Restaurants often miss some of the simple things which can make an impact on customers such as using ethically-sourced ingredients, using local suppliers or an interesting preparation or cooking technique your chefs use.

4.     Enhance Authority

One of the best outcomes from top restaurant PR London is gaining recognition as an expert in your field. Restaurants can achieve this by providing free, valuable information on a regular basis to customers and the media, showcasing your knowledge in a niche. Once PR strategies start to snowball, restaurants and chefs find that media outlets ask them for input on news stories, industry changes and new trends emerging.

5.     Provide Social Proof

Raising visibility in the public eye through positive storytelling from third party sources is a great method of raising the credibility of a food and drink business. In a switched-on world, many can’t see past self-promotion when looking for a brand to put their trust in. Gaining endorsements and mentions from other reputable sources is a fantastic way to let others know about your products and services without sounding like an advertisement. Client retention may also improve as they’ll see a business as relevant, popular and a brand they should stay loyal to.

6.     Attract Target Audiences

While PR is great for targeting a wider audience, it’s important to attract interested customers through the door who want to engage with your brand. PR agencies can connect you with the right media contacts who can achieve a wider reach to your target market. PR teams have the skills and knowledge to understand which media platforms are appropriate for your restaurant coverage and achieving your goals.

7.     Lasting Media Relations

PR isn’t a short-term fix and creating beneficial long-lasting media relations will help a restaurant to achieve some of its long-term aims. This is another benefit of using a top UK restaurant PR agency who’ll put the time and effort into nurturing such relationships with media figures and decision-makers on a daily basis. Such strong partnerships formed between a restaurant and the media will allow a business to adapt their PR strategies to incorporate the opportunities which come their way.

8.     Innovative Concepts

When launching a business or looking to breathe some fresh life into your restaurant’s profile, professional PR will help to inject innovative ideas into your brand’s campaigns and stories. An experienced PR agency won’t just be well-connected to media sources. They’ll also have a database of contacts in the hospitality industry which can open doors for collaborations and partnerships opportunities with other brands. This could include other restaurants or cross over into other types of industry-specific PR such as London hotel PR, travel, hospitality PR or leisure. A business may wish to use your restaurant to hold an event for example, or recommend your services.

9.     Local Community Support

Restaurants form part of the local community, so building support where you’re located is a great way to form a loyal customer base who’ll visit your establishment and promote your services to others. Food and drink PR can help with this by looking for opportunities in your area. This includes supporting local fundraising campaigns, attending community events and even promoting your restaurant as a venue for activities and meetings.

10.  Improve Search Ranking

When your target audience is searching for a business such as yours, it’s frustrating if they can’t find information about you online. Google and other search engines are beginning to recognise the importance of off-page SEO (search engine optimisation) and social media. PR using credible online sources can help your business rise further up the search engine rankings, helping potential customers to find you.

Looking for a PR agency? Use Our Handy Checklist

Choosing to use a PR expert is the first step to success. However, with so many agencies out there, it’s difficult to know which one to work with and who’ll deliver the right London restaurant PR to skyrocket your brand to success.

Here’s our handy checklist for qualities to look out for and questions to ask yourself when looking for the right agency.

• Do they understand your industry, offering services specifically for your field such as hotel PR London or food & drink PR UK?
• Will they put your business goals at the heart of PR strategies?
• Do they understand current media agendas, industry trends, PR trends and how your brand fits in with the bigger picture?
• Do they have a dynamic range of media and industry contacts appropriate for your brand?
• Do they continuously work to form strong relationships with decision-makers and influential figures?
• Will they spend time getting to know your restaurant to understand its customer base, challenges and vision for the future?
• Can they open doors for your restaurant which would be difficult to achieve in-house?
• Are they passionate and enthusiastic about what they do?
• Are they open-minded to innovative ideas and new ways of working?
• Do they believe in creating a long-term plan for your brand?
• Have they got years of experience in PR, having honed their skills and media relations?
• Will they create campaigns ideal for your target audience and use the right platforms to engage with this market?
• Do they offer bespoke PR services, allowing you to tailor a package which is suitable for your business needs?
• Can they take a flexible approach to allow strategies to adapt as opportunities arise and new developments occur?
• Are there other services they can offer your business such as marketing and talent management?

Sauce: The Award-Winning Communications Agency

Sauce Communications is an award-winning company, delivering leading food & drink PR London in an enviable fashion. Since 2001, we’ve been involved in 150 successful business launches, while helping countless other brands to raise their profile. All this has been made possible due to our relentless work building a substantial database of key figures in the media and food & drink industry such as chefs, restaurants, critics, nutritionists, TV and radio producers, presenters, publishers, writers, bloggers, social influencers, newspapers, glossies and many more. Such an impressive database has led us to work on both a project and retainer basis with brands of every size and background, working in all corners of the hospitality industry.

Other PR Services

It’s not just restaurant PR UK we specialise in. Hospitality can span over other sectors such as tourism, leisure and luxury lifestyle. We provide top UK hotel PR, having strong contacts with tour operators, international destinations, travel businesses and leading hotels and publications. UK hotel PR can include every aspect of the services they provide including bars, restaurants, events and leisure activities. Therefore, it’s no surprise we’ve represented plenty of well-known names from the Four Seasons hotel to the Hotel Café Royal.

Benefits of Working with Sauce

• Award-winning team with a great reputation
• Innovative & strategic campaigns
• A one-on-one approach
• Flexible, tailored campaigns to a brand’s objectives
• Passionate team with impeccably high standards
• Outstanding industry knowledge
• Guidance to achieve your goals
• Incomparable database of media and industry contacts
• Captivate audiences through storytelling
• Experts acting as an extension of your team
• Strong focus on commercial results
• Measure results to see the return on your investment

We also offer other expert services which may be suitable for your restaurant and brand. This includes crisis management training so that you can prepare your internal response teams for handling negative situations appropriately. We also offer extensive talent management, looking after individuals and personalities in the food and drink industry, promoting their services to our database and helping them achieve commercial success. We also provide other marketing services, social media expertise and brand strategy support, tailoring your online content and looking at the wider implications of your strategies.

Raising your profile through specialist PR services has never been easier. Whatever your business needs or goals for your London restaurant, our talented team can put together a range of services which will provide the most value for your brand, while reaching your goals as efficiently as possible.