Multi award-winning Cobra Beer launches updated Cobra Zero with a vew Visual Brand Identity

Following the launch of Cobra Beer’s new visual brand identity in April 2019, the brand is delighted to announce that Cobra Zero, the 0% alcohol offering and final product to join the new branding, has been relaunched, complete with a new liquid.

Brewed in the Netherlands, Cobra Zero is created using the finest barley, malt and hops with reduced carbonation and 0% ABV, resulting in a delicate and malty taste with sweet and citrus flavours. A versatile liquid that can easily pair with spicy food, fish and meat alike, Cobra Zero is Brewed Smooth For All Food.

Cobra Beer

Ed Hughes, Beer Sommelier at Molson Coors comments: “The new Cobra Zero liquid is perfectly balanced; a beautiful light golden colour, honeysuckle sweetness with a hint of citrus and a hop aroma. The taste is balanced and elegant, the initial malt sweetness followed by a delicate hop bitterness.”

Lord Bilimoria, Founder of Cobra Beer, comments: “The Cobra range has been awarded 111 Gold and Grand Gold medals at the Monde Selection awards since 2001, and Cobra Zero has always been acknowledged as one of the finest non-alcoholic beers in the world. We are delighted to introduce the New Cobra Zero packaging in line with the newly introduced Cobra Visual Brand Identity across the whole Cobra range. We have recently reverted to producing Cobra Zero in the Brewery Bavaria in the Netherlands, renowned around the world for producing the finest quality non-alcoholic beers. We are delighted to be working alongside this brewery, such that Cobra Zero results in an extra smooth and extremely drinkable taste.”

Cobra Beer’s entire product range is constantly innovating and improving to ensure that they are the perfect accompaniment to all food. Cobra Zero has been Kosher accredited.

Available from Asda and Ocado from £3.00 (4x330ml)


Website and social media links:

For more information see: www.cobrabeer.com Instagram & Twitter: @cobrabeer

For more information regarding information, interviews, features or sample requests
Please contact Fern Thomson at Sauce Communications 020 8600 3607 or fern@saucecommunications.com

Notes to editors

Tasting notes

Light Golden
Honey, Malt, Honeysuckle, Citrus, Delicate Hop Taste

Initial malty sweetness, balanced hop bitterness Finish
Balanced, Malt Sweetness delicate hop bitterness Pairing

Cobra Beer recommends Crème Brûlée, Mild Curries (Korma), Mild Cheeses (Edam/ Emmental) and Light Fish/Shellfish Dishes (Crab Taco/Baked Cod).

About Cobra Beer Partnership Ltd.

The Cobra Beer Partnership is a joint venture company that combines the brewing, selling and marketing expertise of the highly successful international brewer Molson Coors, with Cobra Beer’s iconic brand and strong presence in ethnic restaurants, off-trade and the on-trade. Formed in May 2009, the Cobra Beer Partnership is chaired by Cobra Beer’s founder, Lord Karan Bilimoria with the day to day operations managed by Molson Coors (UK).

Lord Karan Bilimoria founded Cobra Beer in 1989. He launched Cobra Beer when he realised that Britain deserved a better, smoother, less gassy lager. Not just smoother, but one which complemented food, and could appeal to both ale and lager drinkers alike. Originally imported from Bangalore, Cobra is brewed to a traditional Indian recipe with a modern twist for an extra smooth taste. Only the finest natural ingredients are used including barley malt, rice, maize, wheat, and three varieties of hops. Cobra Beer is now the No. 1 selling beer in Indian restaurants in UK and is also one of the strongest and best-known brands in the world beer category in the UK. Cobra has been exported to over 40 countries around the world. The Cobra Beer portfolio is also one of the most highly awarded: in the Monde Selection, one of the most prestigious quality awards in the world for beer, Cobra Beer has been awarded a total of 111 Gold Medals since 2001. The Cobra Beer range includes Cobra Premium, Cobra Premium Draught, Cobra Zero non-alcoholic beer, Cobra Premium Gluten Free, King Cobra Double Fermented and Malabar Blond IPA Small Batch Series

About Cobra Beer’s new visual brand identity

The new visual brand identity is part of a £1.2million investment into the re-alignment of the brand as a world- leading beer brewed smooth to be the ideal accompaniment to a host of different cuisine types.

The new VBI packaging includes:

• • •

Bottles embossed with designs inspired by Cobra Beer’s unique brewing process, an innovative, complex recipe and unique.

An entire new packaging design reflecting Cobra Beer’s transition into a leading World Beer brand, exported from the UK to over 40 countries worldwide.

New glass designs which represent the use of Cobra’s finest ingredients and new dispense equipment including a new font, plaque and handle –driving stand out on the bar.