One of the leading communications agencies, Sauce worked extensively with fast causual concept LEON as it became a large and successful business. In handling the food and drink Public Relations for D&D London for over a decade, Sauce Communications has taken advantage of the opportunity to work on a large and extremely varied array of restaurant and bar clients, such as Avenue in St James’s, Sartoria in Mayfair, Francesco Mazzei’s Islington Italian Radici, the legendary Le Pont de la Tour beside Tower Bridge and German Gymnasium’s launch in King’s Cross, as well as Issho in Leeds. D&D London’s legendary portfolio of restaurants demands highly specialised communications expertise to ensure each site and brand has an individual identity and status in the media landscape, which a large and experienced company such as Sauce has the resources to achieve. As well as restaurants and bars, Sauce Communications has successfully emerged as a leading UK brands, from Cobra Beer, Mindful Chef, Billington’s and the perennially popular Jude’s Ice Cream, to MasterChef 2016 runners up Billy and Jack.
Passionate and committed to leading the way in food & drink Public Relations, Sauce Communications has been working tirelessly since 2001 to forge key connections with tastemakers and powerful industry figureheads, ensuring that the profiles of its clients are elevated effectively and professionally.
Benefits of Food and Drink PR for Businesses
As a cost-effective alternative to paid advertising, Public Relations can create endless opportunities for brands. It uses the power of media influence to elevate reach for your brand, finding your target audience in new and exciting ways. PR can complement your current marketing strategies, exploring innovative methods to take your brand to the masses.
When looking to outsource communications services, businesses can look forward to a number of benefits. This includes:
• New ideas – Bringing in fresh ideas can energise your brand and take your profile to new heights, attracting a new audience who hadn’t taken an interest or noticed your business before.
• Expertise – Having a specialist team with passion, energy and creativity, combined with their knowledge of press, comms and industry trends will ensure your business remains relevant in a faced-paced market.
• Time saving & ROI – Professionals who specialise in Public Relations can complete time-consuming tasks is a more efficient way to achieve results and get a bigger return on your investment. This gives you more time to focus on the day to day running of your business.
• Contacts – Agencies have the contacts to ensure your Public Relations is effective, creating maximum coverage for your business. You’ll attract a much wider audience, form links with key journalist figures and even achieve global reach for your brand.
Public Relations should form part of your long-term strategies, with a team of experts acting as an extension of your team. A leading food & drink company like Sauce will skyrocket your business to success, and there are endless opportunities and benefits available to you.
Profile Boost
The ebbs and flows of business are something any company will recognise. A shot of vitality from a great communications strategy can be the boost a business needs to gain new customers and ignite interest in their brand. It’s also a great way to ensure client retention, proving you’re a relevant business which aligns itself with consumer and press trends.
Raising Brand Awareness
Brand awareness relates to how familiar consumers are with your particular services or products. The best London food & drink PR will not only increase your visibility but your company’s credibility too, showcasing the trust others have in your business via third-party endorsements. This type of social proof is essential for Public Relations because word of mouth is incredibly important for success. Consumers will often do their research before visiting a restaurant or bar, looking to others for recommendations.
Journalist Relationships
Developing long-term relationships with key press contacts is another great perk of Public Relations It’s an opportunity to build trust and confidence with influential sources who will take your business to new audiences. Knowing specific people in the media, who are respected in your sector is something a reputable Public Relations company will be able to provide.
You Target Customers
Tailored campaigns for your target audience is essential to attract the right customers to your business. Public Relations allows you to easily engage with your target market, who may already take an interest in what specific platforms have to say. A good strategy will use the right press outlets to promote messages about your business in a way which will attract the attention of those who matter.
Reputation
Raising your business’ profile in the public eye isn’t just about becoming more visible. It’s a chance to mould and shape your company image, creating positive impacts. If the right strategies are implemented, it won’t just promote your services but improve your business’s image as well. It’s also a smart way to manage any negative press you may have received. Those with good communication strategies in place will easily maintain their positive image.
Future Opportunities
The best London Public Relations will create opportunities to form new business relationships, contacts and partnerships. This includes collaborations which would mutually benefit each party involved. Public Relations plays an important part of growing your business, opening doors which were previously closed. You can also make strong links in the local community and participate in more events.
Search Ranking
In the competitive world of SEO (search engine optimisation), how high your website ranks on search engines such as Google will affect how easily customers find your business, enhancing your credibility. Social media can now influence results, so if you’re being talked about online and your stories are being shared, this can have a positive effect on your site’s ranking.
Qualities to Look for in a Public Relations Company
When looking for the ideal PR to work with, it’s important to be sure you’re going to achieve the results you want while enjoying the experience along the way. Here are some factors to consider when choosing who to appoint:
Their Expertise:
A PR agency should provide your business with value, bringing their knowledge and experience to your PR campaigns and marketing services. Take a look at their services and identify what they specialise in. Have they worked with businesses within your sector? This could be top hotel or food PR, for example. A great company will understand how your business fits into wider trends.
Their Contacts:
One of the main benefits of outsourcing Public Relations is the wealth of contacts agencies can provide for your business. This should include the right people to get maximum coverage for your business while grabbing the interest of your target market. An experienced Public Relations agency will have a dynamic range of contacts in both the media and your industry, forming communication strategies around your business needs. Positive, lasting relationships should also be a priority, taking into account your long-term goals for your business.
Their Methods:
Passionate and energetic Public Relations companies can bring a lease of life to your business. Do they promote innovative ways of thinking? Do they support a flexible approach which means your strategies can adapt to opportunities arising and changes in the sector? A company who puts in the effort to understand your brand and how to take your profile to new heights will help achieve outstanding results.
Why Work with Sauce Communications?
Here at Sauce, we strive to become the go-to resource for top Public Relations and communications services across sectors such as food, drink, luxury lifestyle, leisure, travel and tourism. We have an in-depth understanding of media agendas and industry trends, creating tailored solutions to achieve your goals. Achieving results and return is central to all of our services and tactics.
We work with a wide range of brands from those starting out to larger, well-known businesses. Our range of experience with chefs, restaurants, bars, pubs and hotels gives us the specialist knowledge to deliver the best UK food & drink PR. Launched in 2001, we have a team of 30 communications and social media experts working tirelessly with brands to create impressive campaigns.
Working With Sauce
• Our talented team are committed to providing the highest standards of PR and marketing expertise to each of their clients.
• We believe in a strong focus on commercial results.
• Innovation is our middle name, striving to find new and exciting ways to take your brand to the masses.
• Brand development is an important part of our process, helping you to steer your business in the direction you want to go.
• We develop each strategy with your business objectives in mind.
• Our flexible plans adapt with evolving media agendas and trends.
Our Database:
Another reason to work with Sauce is our incomparable database of media and industry connections. Our team nurture strong, lasting relationships with key figures such as chefs, news writers, social influencers, bloggers, TV presenters, radio presenters and decision-makers across sectors such as FMCG, travel and luxury lifestyle. We connect your business with the right people who’ll take your brand to target audiences through a variety of media outlets. This has helped us launch over 150 businesses as well as raise the profile of countless other companies, big and small. From London hotel PR contacts to a full range of hospitality PR connections, our database is the envy of the PR industry.
Other Communications Services
As a full-service communications agency, top London restaurant PR isn’t the only expertise Sauce has to offer. PR complements your other marketing strategies, so you can put together the right package of services for your business needs.
Marketing
We’ll help you engage with potential customers through a broad spectrum of expert marketing services. We strive to attract your target audience, whether you’re planning a launch or in need of a profile boost.
• Bespoke packages
• Market research
• Data capture
• Relationships building
• Securing collaborations
• E-marketing
• Promotional collateral
• Support in building an online presence
• Database management
• Partnership opportunities
Our large database of media and industry connections includes restaurants, hotels, boutique businesses, blue chip companies and events teams, providing your brand with more exposure, whatever your needs.
Brand Strategy
We’ll help you to develop your brand, achieving your wider business objectives and long-term aims.
• Impressive return on investment
• Activities which add value
• Planning
• Strategy development & implementation
• Competitive analysis
Social Media
It’s vital for businesses to keep up in the continually evolving online market, and this includes across social media platforms. As social media and digital experts, we work with a dynamic range of clients on both a project and retainer basis. Our in-depth analysis allows us to achieve the best levels of engagement with your target audience.
• Unique & tailored content creation
• Use of every social media platform
• Maximum reach & engagement
• Social strategy & implementation
• Identify the right tone of voice
• Guideline creation
• Competitor analysis
• Online & social advertising
• Community management
• Social listening
• Reporting & training for internal teams
Crisis Management
Our Sauce team have the expertise to support and train your business across every stage of the crisis and issue management process.
• Risk assessing your business
• Creating your internal crisis management team
• Identifying & agreeing on spokespeople
• Planning for various scenarios
• Media training
Talent Management
We have a dedicated Sauce Management team headed up by Martine Carter, representing personalities in the world of food and lifestyle, including numerous chefs, writers and lifestyle experts.
• Commercial media project support
• Promotion of services
• Support & management for personal appearances, radio, TV, endorsements, advertisements, licensing, consultancies, writing and publishing.
