Does Your Business Need UK Hotel PR?

Many businesses feel they should be investing more in PR, but aren’t sure what type of services can add the most value to their brand. Understanding the benefits of implementing top PR strategies into your business plans will help you to get the most out of it. From large, international hotel chains to boutique B&Bs, hotel PR will help you to achieve your aims as a business.

Marketing or PR?

Once long-term and short-term goals for your brand have been established, it can be a challenge working out the most effective ways to achieve them. For a hotel, this could be improving your profits, getting more of your target audience through the door or even promoting other facilities in your hotel through food & drink PR, for example. Some businesses feel they have to choose between marketing or PR, but the two methods can actually go hand in hand, working alongside each other to reach the same goals as efficiently as possible.

Each strategy has its own merit, but they can complement each other to create fantastic campaigns for your hotel. For example, marketing may strive to capture data about your target customers and create content aimed towards this audience. However, PR strategies may aim to repackage such content to align with media agendas and find outlets to raise the profile of your brand via the free, valuable information you’re providing them with. When creating strategies to allow marketing and PR to work hand in hand, building credibility is vital to engage a wider audience.

10 Benefits of Top Hotel PR

1. Create Long-Lasting Media Relations

From restaurant PR London to travel PR for hotels, taking the emerging stories from your business and presenting them in an engaging way to your target audience is something a variety of media outlets can do. Decision-makers in the media include writers, bloggers, editors and broadcasters who have a loyal readership of their own and can take your brand to the best potential customers. Angling stories and ideas to align with current news agendas, media trends and the interests of their audience will help your brand form lasting, beneficial relations with a range of influential contacts.

2. Enhance Your Reputation

By choosing to work with reputable media outlets, audiences will see positive stories and news from your business and may want to interact further with your brand. While direct marketing has a purpose, self-promotion can be disbelieved by some. Gaining endorsements and mentions from influential media sources will enhance your brand’s credibility and back up claims made through your own promotional methods.

3. Improve Brand Awareness

It’s difficult to gain a new audience if nobody knows about your brand. Hotels can’t afford to rely on word of mouth referrals in such a competitive market where information about businesses is so readily accessible online. Raising visibility in the public eye via various media formats will build up a great familiarity between your brand and audiences, enhancing brand awareness.

4. Get Found by the Right Customers

When looking to get found by those searching for services such as those offered by your brand, SEO (search engine optimisation) tactics help a brand’s website to rise through the search rankings. However, while Google’s algorithms are a long-held secret, SEO experts believe that social signals across other online sources are indicative of your business being one which is relevant, valuable and credible. Therefore, mentions and discussion about your brand via third party, reputable media sources and their followers may help your site to be found more easily on search engines.

5. Build Your Authority

For those forming a niche for themselves in the hotel industry, whether that be through ambitious UK food & drink PR or hospitality PR to showcase your brand at its best, it’s important to promote the expertise you can provide. This may through valuable input on industry trends, staying on-point with customer needs or even leading the way to provide industry knowledge to those engaging with your business. PR can assist with this, and you may even get media outlets coming to you for comments on certain news items and stories.

6. Outshine Competitors

Great PR promotes innovation, with partnerships and collaborative working becoming an integral part of this. However, for those with whom you are in direct competition with, PR strategies ensure you stay ahead, leading the way in the hospitality industry to outshine the competition. For hotels, it’s important you don’t neglect each aspect of your business, including promotion of your food and drink facilities through top UK restaurant PR, for example.

7. Participate in the Community

Local community support is so important, and this can often be forgotten by those in the hotel industry where their clients are coming from outside of the area. Establishing your brand as an integral part of the community is a great way to form partnerships with other local businesses while enhancing visibility with those who live in the area. For example, through great UK restaurant PR, local clubs may regularly choose your establishment for their meetings and dinners or your chefs could even participate in a local food festival. Hotels may also choose to host events in their facilities, support an important cause in the area or sponsor a local sports team.

8. Achieve Brand Goals

When marketing and PR work together well, business objectives can be achieved whether they’re short-term goals or the long-term vision for your brand. The benefit of hotel PR is that is takes a consistent approach to working towards these aims rather than being forgotten in a sea of other priorities. PR strategies keep plans on-track while ensuring that decisions and opportunities can be incorporated into your strategies.

9. Promote Unique Selling Points

Why should customers choose your hotel over others in the area? What makes you stand out from competitors? PR can help to promote the unique aspects of your business and the positive experience visitors will have while using your hotel. By producing measurable results, the best hotel PR can also gain insight into the buying habits of your target market, what appeals to them and how to improve engagement levels.

10. Enjoy Running Your Business

Running a business has its rewards, but with the challenges and hard work, enjoyment levels can often take a dip over time. Handing your PR over to a new set of eyes can inject energy into your campaigns and help get your brand back on track. Lightening the load, PR specialists allow business owners to rest easy in the knowledge their UK hotel PR is being handled by experts, allowing you to focus on more of what you love – running your business.

Finding the Right PR Team to Work With

Outsourcing PR to a specialist team can help you to implement the best strategies and work towards goals efficiently while saving you time and effort. It’s also a cost-efficient method of having an expert team at your fingertips which would cost a great deal more to implement yourself in-house. However, finding the right team for your brand is essential for both adding incredible value to your campaigns while enjoying the experience along the way.

When searching for the right team, here are some points to consider.

Specialist Expertise

The best PR agency will understand which media outlets are the right match for your business, and that means putting your brand in front of your target audience. Such experience in the field comes through a great work ethic and years of experience working with a variety of different businesses. A smart tactic is to find a PR company who specialise in your sector as they’ll understand specific requirements and challenges you face as a business. For those in food and drink, this could be top London restaurant PR, for example, or food & drink PR UK services which may cover businesses in the wider scope of the hospitality industry.

Media & Industry Connections

Having access to key figures in the media is something any leading hotel or restaurant PR UK agency should have. A team with a dynamic database will have worked consistently to develop relationships with their contacts on a regular basis. Being proactive is a great quality to look for in a PR team to work with, who’ll seize opportunities for your brand and ensure long-term media relations is one of their priorities. A range of high-quality connections is a sign of a talented team. If they’re the right PR match with your brand, the database shouldn’t just include media contacts such as glossies, newspapers, TV, radio and online sources, but connections within your industry too. This may include other brands, hotels, publications, restaurants, critics and travel experts, for example. Building connections within your field can be equally as beneficial as promotion through general media outlets.

Innovative Approach

Finding a team who are both enjoyable to work with as well as adding maximum value to your campaigns is more challenging than it sounds. The best PR teams will put your brand in the centre of their services, forming strategies around your brand vision, target audience and wider business goals. This is gained through taking the time to learn about your business, the challenges it faces and the direction you’d like your business to go in. Specialist PR agencies provide value by thinking outside the box, bringing innovative twists to ideas and understanding exactly how to steer your brand on course for success. They may also be able to provide you with other expert services which would suit your brand.

Say Hello to Sauce Communications

Since 2001, Sauce Communications has been a leading food & drink PR London based force in the PR industry, representing businesses and brands from all corners of the hospitality industry. This includes outstanding London hotel PR for leading hotels such as the Hotel Café Royal and Hilton London Bankside. For those who also require food & drink PR London, our talented and hard-working teams offer the best London restaurant PR. An international team completes our PR network, working with brands overseas.

Our wide range of contacts, who we speak to and meet with on a regular basis include key decision-makers from sectors such as food and drink, travel, tourism, luxury lifestyle and leisure. This includes hotel publications, international chains, global destinations and reputable tour operators. If looking for London food & drink PR, our contacts with restaurants, critics, nutritionists, chefs, bar owners, cafés and pubs are certainly beneficial for leading London restaurant PR needs. From bloggers and social influencers to editors and journalists, we have media contacts for both printed and online sources, forming one of the most enviable databases in the PR world.

Other experts services we offer include:

• Marketing
• Talent Management
• Crisis Management
• Brand Strategy
• Social Media

Put together a bespoke package for your business needs.