Jude’s is excited to launch the first lower calorie chocolate coated ice cream sticks…Jude’s Minis.

Jude Minis Pop


Jude’s is excited to launch the first lower calorie chocolate coated ice cream sticks…Jude’s Minis.

The British, family-run ice cream brand, has been dedicated to crafting the world’s tastiest ice cream since 2002. Having bagged over 40 Great Taste Awards, Jude’s is well-known for being innovative and experimental with flavours and new product launches.

Following the successful introduction of its of lower calorie tubs in the autumn of 2018, Jude’s is excited to announce its first hand held range. Made using Jude’s lower calorie Vanilla Bean ice cream, Jude’s Minis are available to purchase in six pack format. Each box contains 2 x Belgium milk chocolate and almond, 2 x Belgium milk chocolate and 2 x Belgian white chocolate-coated, hand held treats, each at only 95 calories per serve.

Chow Mezger, MD and son of Jude comments: “We are delighted to be the first to market with these delicious, lower calorie, ice cream bars. We’ve witnessed the growing demand from consumers nationwide for lower calorie ice cream that tastes delicious. We launched our range of lower calorie tubs, including a vegan chocolate flavour, a few months ago, and the flavours have been very well received. We are excited to follow these up with hand held bars. The perfect lower calorie treat!”

Available from 11th March exclusively at Sainsbury’s nationwide in take-home boxes of 6 x 50ml, RRP £4.50.


Jude’s husband, dreamed of creating the world’s tastiest ice cream, and immersed himself in the study of ice cream.

In his small dairy barn he set to work and in 2002 he carried his first tubs across the field to the local pub. He named his company after his wife and Jude’s ice cream was born.

Two generations of ice cream makers

He taught his sons, Alex and Chow, all he knew about the art of ice cream making, and they now work with some of Britain’s top chefs to develop Britain’s most exciting new flavours.

“Our dad fell in love with creating incredible ice creams. He literally studied the craft on his own in a barn… and then he passed on all his knowledge to us.” Chow

The two brothers are passionate in their pursuit of creating the best possible ice cream. They have now grown a team of the best ice cream makers in the country who are constantly tasting, testing and innovating.


Classic Flavours: Vanilla Clotted Cream, Salted Caramel, Gooey Chocolate Brownie, Caramel Pecan, Sticky Toffee Pudding and Gin and Tonic.

Lower Calorie Flavours: Vanilla Bean, Salted Caramel, Peanut Butter and Vegan Chocolate.

Jude’s source the best possible ingredients including: Madagascan vanilla, Maldon sea salt and single estate Columbian origin cocoa beans.

Jude’s milk, which arrives fresh at the dairy each morning, comes from a herd of 220 Holstein crossed with Friesian cattle at Matterly Farm.

Stockists: Waitrose, Sainsbury’s, Ocado, Selfridges, Whole Foods

Price: 460ml – £3.95, 100ml £1.80

Photos: High resolution Images available

Contact: fern@saucecommunications.com

020 8600 3607

Tweeting and snapping @judesicecream