Macellaio RC Fitzrovia
Roberto Costa and the team behind the hugely successful restaurant group, Macellaio RC, have now opened their fifth London site on Fitzrovia’s Store Street. As with the other Macellaio RC restaurants, the new Fitzrovia site combines both restaurant and butcher, with the renowned Fassona beef dry-aged and butchered in-house. Furthermore, at Fitzrovia, Macellaio RC’s legendary charcuterie, tartare and steak dishes are served alongside a menu of traditional Italian pizzas.
Situated on Store Street in what was once the Duke of Bedford’s filling station, the restaurant’s interiors take inspiration from its past occupation. The walls are adorned with the accessories of Roberto’s first Fiat Cinquecento as well as his favourite toy-racing track from when he was a child, and the staff are kitted out in mechanics overalls. At the front of the restaurant is a mural of Mary Russell, Duchess of Bedford, famous as an aviator, ornithologist and for her part in the British women’s suffrage movement; here depicted driving through the original petrol station gates.
All of Roberto Costa’s restaurants focus on using the very best Italian produce, cooked simply to allow the natural flavours to shine through. The signature Fassona beef from the Piedmont region of Italy, is specially selected as it is extremely flavourful and tender, as well as being extraordinarily low in fat and cholesterol due to the unusual hypertrophic muscle growth in the cows. As is traditional in Italy, every part of the cow is used in the restaurants, from the prime steak cuts to the bone marrow, tongue, heart, liver, tripe and brain.
Eight delicious pizzas are offered alongside the meatier dishes, and although traditional in their toppings, Roberto’s playful nature is expressed through their names. With the pecorino and black pepper Ice Ice Baby, the dough is topped with ice before cooking to guarantee a soft centre and crispy outer crust. Further pizzas include Jack and the Beanstalk with charcoal-grilled vegetables, tomato sauce and herb- infused oil, and Three Little Pigs with tomato sauce, mozzarella, Parma ham and smoked Datterini tomatoes. Macellaio RC’s pizza dough is made to a secret recipe, using a blend of Italy’s finest flours mixed with naturally sparkling Ferrarelle water, creating an irresistibly light and crispy crust.
To accompany the hearty Italian fair, Roberto has personally selected a wine list that represents grapes and vineyards from across his homeland. All wines are available in magnums, with a range also by the glass and carafe, with the larger bottle size minimizing oxidization, aiding the aging and maturation process, and creating deeply aromatic and flavourful wines.
Speaking of Macellaio RC, Roberto Costa says: “Our meats and produce tell the history of people and their passions; of countrymen working in olive groves, farmers breeding quality livestock, fishermen sailing the high seas, butchers doing justice to the finest cuts of meat. Only in our restaurants can you experience this amazing story – on a plate.”
Notes to Editors
About Macellaio RC
Founded by Roberto Costa, Macellaio RC first opened in South Kensington in October 2012, before launching in Exmouth Market in August 2015, Union Street in October 2016 and Northcote Road in July 2017. In May 2018, Roberto Costa opened his first international outpost of Macellaio RC in Milan, the same year launching Muscoli in his hometown of Genoa.
About Roberto Costa
Roberto Costa was born and raised in Genoa, home of pesto, farinata and focaccia and one of the largest port cities in the Northwest of Italy. Displaying an early interest in food, he was only 17 when he started helping his mother make her famous minestrone soup with pesto at the family-run ‘Tratoria I dui Fre’ in the suburbs of Genoa. Three years later, Roberto was appointed Restaurant Manager at Pagura Bernarda Restaurant where he found a passion for the hospitality industry. Roberto went on to open a number of restaurants and bars in Genoa. In 2003, having gained enough knowledge and experience, he founded Maxela Ristorante Macellaria with branches in Genoa, Modena, Rome and Milan. Inspired by Maxela’s success in Italy and keen to showcase the best produce from his native homeland to a brand- new market, Costa took on his next challenge and moved to London to open the first Macellaio RC in South Kensington.
Macellaio RC Fitzrovia
The restaurant seats 45, with a further 40 covers available on the terrace. Macellaio RC Fitzrovia is open daily:
Mon-Fri: Lunch 12pm–3pm | Dinner 5pm–11pm
Sat-Sun: All day 12pm–11pm
Address: Macellaio RC Fitzrovia, 6 Store Street, London WC1E 7DQ
Website: www.macellaiorc.com
Email: fitzrovia@macellaiorc.com
Tel: 0203 848 7230
Twitter/Instagram/Facebook: @macellaiorc
For further information please contact Rose Hardy at Sauce Communications:
rose.hardy@saucecommunications.com | 020 8600 3600