Sauce client collaborations – recipe to success

Collaborations provide brands a fantastic opportunity to connect with new audiences driving customer leads, as well as offering another angle for content curation, supporting continuous community engagement.

Having secured and implemented collaborations for various clients to date, including Massimo Bottura’s ‘Emilia Burger’ for global burger heavyweight Shake Shack, cocktails by Givenchy at Hotel Café Royal, and a Mindful Chef recipe box by a-lister Fearne Cotton, we understand the recipe for a successful campaign.

Once a collaboration has been forged with a likeminded brand, our PR, Marketing & Social Media experts curate a tactical campaign spanning top tier media and influencer outreach, digital content creation, offline event activities, and digital content.

Most recently, and with a rosta of clients spanning travel, FMCG food & drink, restaurant, bar, pub and wellness industries, Sauce has found success by forging collaborations across our current client base.  Our most recent mash ups take many forms and include:

Memorable staycations with Luxury Cottages, featuring Stein’s at Home boxes, packed with the very finest British produce.

The picnic hamper of all hampers by Iberica and Estrella Galicia – packed full of traditional regional food carefully curated by Michelin starred Nacho Manzano of Ibérica, with bottles of refreshing Spanish lager Estrella Galicia.

The ultimate delivery meal kit ‘I USED TO RAVE BUT NOW I ROAST’- by acclaimed chef Luke French of Sheffield restaurant JÖRO and British rapper Professor Green, available nationwide through Finish & Feast. 

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