Spotlight on UK Staycations & Experiences
Undeniably, the UK travel & hospitality industries are amongst those hit hardest over the last year. The true extent of this can be seen in latest forecasts published by VisitBritain.org revealing “a decrease of 76% in visits to the UK and a decline of 80% in spending, representing an overall loss of 32.3 million visits and £24.7 billion spending.”
Thankfully, the road map out of lockdown in the UK has provided a welcome relief for all those affected.
Leading the way, Sauce Communications has been working with some of the nation’s leading hotels, B&B’s, self-catering cottages, luxury glamping sites and restaurants with rooms, to deliver the most impactful PR and Digital Marketing campaigns to support their financial objectives for 2021, and beyond.
Driving occupancy and revenue in the short term, many of our clients have displayed creativity and innovation, enabling them to trade safely within current guidelines whilst upholding their brand proposition. These include luxury group glamping at Kymani Getaways; unique self-catering accommodation at South Lodge, Lympstone Manor, and Luxury Cottages; indulgent spa experiences at The Coniston Hotel, South Lodge Hotel & Pennyhill Park; and exceptional outdoor dining experiences at Crockers Henley and Hipping Hall.
The strategic approach of the Sauce Travel team has enabled clients to connect with their key target audiences as they navigate through this transitional phase. Looking beyond May 17, Sauce is delighted to be working on several new projects, including:
• The Haycock Manor Hotel – set to open on June 22 in the idyllic surroundings of Wansford-in-England Cambridgeshire.
• The Wellhouse – a unique dining concept coming to Lainston House, set to champion the best of seasonal & local produce.
• The Manor House – an established 14th Century luxury hotel and golf club set within the idyllic village of Castel Combe.
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