WANUP announces partnership with experiences platform Musement


Wanup members can redeem travel cash on all Musement experiences, from tickets to top attractions and museums, cultural excursions, private tours and more

London 18 April 2018 // Independent hotel loyalty club Wanup is delighted to announce a new partnership with Musement to provide members with a host of in-destination experiences including top attractions, museum visits, food experiences, adventure tours and more. These activities are available to book through Musement gift cards, now available for loyalty club members to redeem with their travel cash, ideal for millennial travellers who value experiences over point rewards to make the most of business trips and holidays abroad.

Due to an increasing emphasis on travellers looking for cultural and arts activities in particular, as indicated by recent research from Wanup which found that 56.7% of business travellers enjoy cultural experiences during their spare time on business trips, the partnership with Musement means that members are provided with a wider range of ways to redeem their travel cash. This is based on their personalised hobbies and preferences, earned with each hotel booking through Wanup and now including the opportunity to earn Musement gift cards, ideal for both holidays and ‘bleisure’ trips, to make the travel experience more rewarding from beginning to end. Available to redeem in 10, 25 or 50 pounds values, members can make the most of their trip with a wide range of activities, from an ancient sites tour of Rome to Mozart concerts in Vienna. Members simply log in to their Wanup profile online or via the app and click on ‘redeem experiences’ to access their choice of rewards.

Research continues to suggest that millennials prefer experiences over points, including Wanup’s own European travel loyalty report, which found that European business travellers view in-destination perks as the most important incentive for joining a rewards programme, with 74.2% of millennials happy to share their own personal data to receive a more personalised service. As this demand increases, Wanup continues to develop its offering to members to provide the widest possible range of experiences for users to enjoy, with future brand partnerships to further enhance the Wanup Rewards offering in development.

Speaking about the new partnership, Natalie Batlle, Brand Director at Wanup said “We are pleased to announce our new partnership with Musement, which we believe will provide our members with a wider choice of rewards based on their lifestyle and hobbies. Wanup continues to build on its offering as the hotel loyalty club for millennials, exploring how we can further enhance the travel experience for members through a range of brand partners and travel benefits”.

Adrien Chaouch, Senior Product Manager at Musement comments: “We’re excited to be partnering with Wanup to integrate our cultural experiences into their rewards programme. This is a fantastic opportunity to see how tours and activities can add value to loyalty programs and enhance the hotel experience for travellers”.

For more details visit:
Twitter, Instagram, Facebook: @Wanupclub

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For more press information on Wanup please contact Harriet Rowlinson, Evie Porter or Jessica Jackson at Sauce Communications: harriet@saucecommunications.com / 0208 600 3616, evie@saucecommunications.com / 020 8600 3605, jessica.jackson@saucecommunications.com / 020 8600 3604

Notes to Editor

Wanup is the loyalty club for savvy travellers keen to discover unique hotels while accumulating rewards and receiving special treatment for their travel purchases. Wanup is the first loyalty club to combine monetary rewards, experiences and in-stay hotel perks with a diverse product offering (price, destinations, hotel types) to suit the needs of today’s millennial corporate and leisure travellers. The Wanup collection includes more than 1000 properties ranging from design hotels and boutiques, to beach resorts, chain hotels, villas, business hotels and much more. With headquarters in Barcelona, the team of more than 80 professionals is reinventing hotel loyalty in 15 European and Caribbean markets, with plans to continue its international expansion efforts across new regions. www.wanup.com

Musement is the travel companion that allows you to book tickets for activities and attractions around the world, in over 1000 destinations and 70 countries. The service was created with the idea of helping travelers discover and book things to do wherever they are, giving them access to a world of unmissable experiences. The company’s headquarters are in Milan with local offices in Barcelona, Dubai, London, Paris, Amsterdam and New York. Musement is available in eight languages: English, Italian, French, Spanish, German, Portuguese, Russian and Dutch, on http://www.musement.com, iOS and Android. Musement is a certified Great Place To Work® and among the Top 20 Best Workplaces in Italy.