Swingers Announces U.S. Expansion
This week, Sauce were thrilled to be able to announce Swingers, London’s premier crazy golf club experience, would be expanding into the U.S. following its phenomenal success at its two large-scale locations in London’s City and West End. Following a recent $20M raised in follow-on funding from Cain International, the competitive socialising concept takes crazy golf and combines it with exciting street food, quality crafted cocktails, a theatrical setting and a live DJ to create an incredible social experience for guests, all under one roof. Swingers will open its third location in Washington D.C.’s Dupont Circle on June 11th, with its fourth location coming shortly after in New York City’s Flatiron District.
Matt Grech-Smith (CEO and co-founder) said of the expansion: “What started out as a five-month pop-up in a London warehouse in 2014, has since grown into two permanent venues in London, and an exciting development pipeline to come. Having spent a few years getting our blueprint for our immersive, competitive experience right, bringing it to the States was a natural next chapter and one that we think will capture the imagination and sense of fun of D.C. and New York City. We’re thrilled to put a stake in the ground in two of the U.S.’s most influential cities, known for their electric nightlife, diverse culture and prominent hospitality industries.”
Swingers has aligned with notable local talent to bring guests a unique food and beverage experience tailored to each location. The Swingers Dupont Circle location has partnered with well-known D.C. hospitality group KNEAD Hospitality And Design to create a destination all-day concept. Additionally, Swingers Dupont Circle will partner with local D.C. DJs to provide music throughout the week.