Welcoming New Team Members to Sauce

As we begin to work on lots of new and exciting projects and our client roster continues to grow, we are delighted to have been able to welcome some new faces to the Sauce team. This January, Alice Schulz joined our social media division, FEED, as Social Media Manager, leading on a range of clients and bringing with her a wealth of experience from brands such as Jamie Oliver, Tony’s Chocolonely and Equinox Kombucha. Our brands team have welcomed Lucinda Ireland as a Senior Account Executive, bringing with her an unparalleled knowledge of the F&B landscape and experience to match, having worked with Fortnum & Mason, GAIL’s and Park Chinois. To get to know them both a little better, we set about asking them a few questions, from favourite digital campaigns to the cocktail they simply couldn’t live without. Read below to find out what they had to say.



Q: Favourite digital/brand campaign in the last year?

A: I’m afraid I’m bias, but the lockdown campaign I worked on at Jamie Oliver was amazing to be a part of. We produced a TV show and supporting online and social content in record time, connected with a new highly engaged audience and it was incredibly gratifying to feel helpful through food.

Q: First place you would like to go on holiday when lockdown lifted?

A: Italy! My housemate is Italian, and we have trips to Modena and Puglia planned already! Thankfully received parcels full of Parmesan and pasta regularly, but it’s not quite the same.

Q: Who would be your dream client?

A: Noble Rot, or Tommy Banks

Q: Favourite cocktail or tipple?

A: Anything shamelessly fruity, a daiquiri or a caipirinha. Or red wine.



Q: Favourite digital/brand campaign in last year?

A: I loved Deliveroo’s #ForTheMidwives campaign – claiming themselves as the ‘second best delivery service’ in the UK. Very clever. Little did they know at the time that supporting the NHS was about to become the coolest thing you could do and my sister is a midwife so it really resonated.

Q: First place you would like to go on holiday when lockdown lifted?

A: Ibiza! A year ago I thought I was over my party days but after being locked down I’m ready to go again.

Q: Who would be your dream client?

A: I would love to work with LEON – the work they have done in response to the pandemic has been phenomenal and so collaborative within the industry.

Q: Favourite cocktail or tipple?

A: A lychee martini – fabulous glassware is essential.


Welcome on board, Alice and Lucinda!